The Reveal Theatre featured some of the UK’s leading eCommerce businesses.

Take a look at this year’s programme below with details on each speaker and the synopsis of their talk.


Day One Agenda Day Two Agenda


Day One

Time Day One Agenda
10:00 – 10:20 Mark Adams, Vice President & General Manager, Europe, BigCommerce
“The Move to SaaS”

Learn how SaaS is disrupting the eCommerce landscape and why experience and performance have become the real value drivers for retailers & brands.

10:40 – 11:00 Charles Sellers, Director, ELS
“How to internationalise & scale your brand on Shopify Plus”

As brands grow it’s important to explore new markets and branch out internationally. Join Charles as he explains how to utilise your eCommerce data to find new international opportunities. Find out how Shopify Plus allows you to scale quickly in new countries, and best practises for internationalisation from a UX and SEO perspective.

11:20 – 11:40 James Hayes,
Director of Business Development, Parcelhub
“How much are failed deliveries hitting your bottom line?”

Did you know that…
• 6% of eCommerce deliveries fail
• Average cost per inbound query is £3.50
• Average cost per failed delivery is £14.33
• Retailers losing average £183,000 annually from failed deliveries
• You can Increase the success rate of your shipments with proactive technology
• And what if there was a solution that could help you minimise the true cost of failed deliveries, and be an extension to your customer service team, dedicated to resolving your customers’ delivery issues? There is!

12:00 – 12:20 Richard Hill, CEO & Founder, eComOne
“Google Shopping Masterclass”

In this fast past paced session Richard will discuss the 80:20 approach to managing Google Shopping campaigns and run through the “keyword sculpting” principles that have taken single eCommerce clients to £1m turnover per month.

14:00 – 14:20 Hem Nathwani, CEO, Pricetrakker
“Competitor Price Monitoring – The why and how”
14:40 – 15:00 Ben Young, Commercial Director, Digital Media Team
“Welcome to the future of eCommerce advertising”

Ben Young hosts an interactive workshop on paid social for eCommerce, discussing best practices, Facebook Pixels, retargeting methods and the full-funnel strategy. Come down and find out how your brand’s paid social strategy measures up to the leading brands in the UK.

15:20 – 15:40 Jason Thickpenny, Business Development Manager, Vybe
“Top 5 ways to stay in control of your customers’ online journey”

In this workshop we will: 1) Identify what tools are available to you to help you stay in control of your customers experiences 2) Give you a guide into where some major retailers went wrong, and how you can avoid going the same way. 3) How to make your online store smarter, not harder.

 

Day Two

Time Day Two Agenda
10:00 – 11:00 Panel
“The battle to stay competitive in a crowded online market”

Panelist 1: Liam Patterson, CEO, Bidnamic
Panelist 2: Chris Gorney, Client Strategy Director, Journey Further
Panelist 3: Tom Everson, Head of Paid Media, Lounge Underwear
Panelist 4: Richard Treadaway, Founder, Multi-Feed

With the highstreet struggling, it’s no wonder that the eCommerce industry is booming with massive growth year on year. It’s never been easier to advertise online, but it’s never been harder to reach customers.

However, companies such as Lounge Underwear have managed to grow exponentially in such a short period of time. They share their secrets to success alongside industry experts from Bidnamic, Journey Further and Multi-Feeds on how to gain market share and outrank competitors.

Topics will include:

– What marketing channels are worth investing in?
– How is AI and Machine Learning playing a part in marketing strategies?
– How to utilise Google Shopping to drive success
– Is it worth investing in paid social and influencer marketing?
– How can smaller businesses compete against the biggest names in retail?
– Choosing the right channels for your target market
– Success stories and overcoming failures

11:20 – 11:40 James Hyett, Commercial Director, Vortex Commerce
“Advice on migrating to Magento 2”

Migrating to Magento 2 is a key priority for many retailers, with the end of life deadline looming for Magento 1 in June 2020, many have to begin planning and implementing now.

If you are currently looking to migrate or replatform to Magento 2, this talk offers invaluable insights to help you make an informed decision on your next steps. Discover the platform’s capabilities, a typical project timeline and gather advice on choosing the right partner, plus have the opportunity to ask questions.

12:00 – 12:20 Pete Robertshaw, Key Account Manager, Space 48
“10 Mistakes Made By A Fast Growing eCommerce Retailer”

Taking a retail business from £0-70m turnover in 14 years wasn’t without it’s challenges. Many mistakes were made along the way which, with hindsight could have been avoided. Many of the mistakes made hampered the business’ ability to grow even further and leverage technology that would see it break the £100m barrier. Hear how your business can avoid making those same mistakes and create solid foundations on which to build and grow your eCommerce business.

12:40 – 13:00 Ian Cassidy, Commerce Director, CTI Digital
“Commerce Technologies of Tomorrow, Today.”

In an ever-changing technology landscape, staying ahead of your competition is crucial.
In this talk we will highlight the latest technology trends that are shaping the commerce sector,
providing insights as to where businesses should invest to get the best success.

14:40 – 15:00 Ed Harries, Enterprise Marketing Director & Craig Busfield, R&D Front-End Development Lead, Visualsoft
“The Need for Speed – Winning More Customers”

Performance isn’t always viewed by stakeholders as a priority – but it should be!

In our talk we’ll discuss how your business can benefit from improved website performance helping to grow revenues, improve customer retention, lower costs and increase profits. We will explore how consumers mindsets have changed in the last 5 years, to become “empowered consumers” who have increasing demands for what retailers offer online.

We’ll talk through real-world examples illustrating the techniques Visualsoft use to improve the performance of their retailers eCommerce stores. Plus we’ll share secrets and tips to takeaway that retailers can easily implement too!