The keynote sessions offer delegates the chance to learn from the North’s key influencers and experts, and features the latest industry developments through real-world case studies. The keynote will be the hub of the expo, and sessions will switch between Tech & eCommerce themes. Take a look at the 2019 keynote programme below on day two.

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TECH SHOW NORTH KEYNOTE THEME

INDUSTRY 4.0: BUILDING AN INDUSTRIAL INTERNET OF THINGS SYSTEM

From the research this is the overall theme of the content agenda as this concept embraces technologies and delivery models such as cloud computing, big data/analytics, cyber-physical systems (CPS), augmented reality and the Internet of Things (IoT). In the age of Industry 4.0, companies will be able to build and operate smarter than ever before. This will enable them to easily do things like customize products on demand. In today’s world, business technology is fuel. It has fast become essential for any company irrespective of industry, to win, serve and retain tech-empowered customers – But how do you accelerate business technology spend and impact to stay apace or get ahead in a disruption-rich market? The keynote tech sessions will focus on the technology available to enhance how you connect with customers and your workforce.

eCOMMERCE SHOW NORTH KEYNOTE THEME

No matter which 2019 eCommerce trend businesses choose to pursue, they need to do so with the intent of providing a seamless and engaging shopping experience for customers. B2B eCommerce is exploding and eCommerce is not only for B2C brands – B2B companies are leveraging upcoming eCommerce trends too. It’s even been projected that B2B eCommerce sales will increase worldwide to $6.6 trillion by 2020.


TSN Session Three eCSN Session Three

TSN Session Four eCSN Session Four


Tech Show North – Session 3

Time Agenda
10:30 – 10:35 Introduction
10:35 – 11:05 Artificial Intelligence – from conception, to realisation
11:05 – 11:35 How can blockchain technology help B2B companies become more profitable

Blockchain is a sophisticated algorithm created for cryptocurrency and a transformative technology. It drives a distributed data structure that manages electronic cash movements. The role of blockchain is widely underestimated, and is valid for both end users and companies providing business solutions. Among other benefits, blockchain can significantly increase the security and profitability of B2B projects. How can businesses cash in?

– Creating more efficient supply chains, logistics and better multi-party collaboration
– Streamlining resolution processes
– New age transactions – removing the middle men and making transactions instant
– Understanding how blockchain technology represents a way to expediate the creation of trusted relationships at lower costs
– Improving digital identity
– Blockchain’s value proposition – an open access system reducing costs to B2B companies and their customers
– Incorporating blockchain in the digital supply chain
– Implementing ‘Smart Contracts’ – deals controlled by unbiased machines

 

eCommerce Show North – Session 3

Time Agenda
11:50 – 11:55 Introduction
11:55 – 12:25 D2C eCommerce: How disruptive brands are shaking up retail

The Direct-to-Consumer (D2C) strategy is a low barrier-to-entry eCommerce strategy and is fast becoming a popular route for brands to sell directly to the consumer. Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.

– Creating a D2C-specific strategy and D2C fulfilment model
– Building a better customer experience and creating an end-to-end brand
– The ability to get products to market quickly, allowing you to capitalize on trends as they come
– Succeeding in direct-to-consumer: How to create meaningful consumer interactions to increase customer engagement and build brand loyalty
– Developing a subscription model to drive rapid growth and high customer retention
– How to get mass mindshare quickly – taking a content-first approach
– Go headless and reach your consumers everywhere
– Wholesale eCommerce: calculating a wholesale winning pricing structure for your business and your customers
– Reclaiming control of your product content

12:25 – 12:55 Putting Omnichannel into action: Progressing from multi-channel eCommerce to omnichannel retail

For many businesses, the last few years have seen a conscious move towards omni-channel marketing, which aims to merge all of their sales channels, both online and offline, and gain a single view of all customer activity. This provides customers with the same user experience, products and service, regardless of the sales channel or touchpoint through which they engage, rather than the distinctly disparate channels of a multichannel approach.

– Creating an omnichannel experience across all channels
– How to create blended retail experiences to make digital to physical customer journeys seamless
– Providing value to your omnichannel shoppers: How can you provide connected services across your customer channels to increase convenience and boost sales?
– How can you humanise digital channels to provide personalised services to customers and create fluid shopping experiences both on and offline?
– Blurring online and offline with omnichannel store concepts: Updating the physical store
– Incorporating online with bricks and mortar: How can you build a ‘best-in-class’ customer-centric omnichannel roadmap to future-proof your business
– Creating eCommerce experiences within a retail store via digital kiosks
– Setting up temporary popup shops in various locales

 

Tech Show North – Session 4

Time Agenda
13:10 – 13:15 Introduction
13:15 – 13:45 Panel: Integrating VR & AR into your business marketing strategies

Today, virtual reality and augmented reality hold a number of applications for businesses, providing an opportunity for brands to stand out from the rest. VR/AR marketing has the potential to genuinely enhance user experience reaping big benefits for companies. Now is the time to establish your VR/AR marketing strategy. Let’s enhance the world.

– The future will be immersive – integrating VR & AR into your marketing strategy
– The ‘mirror-world’ is coming – are you prepared?
– Moving from gimmick to strategy
– Creating an augmented customer experience: harnessing AR & VR across all channels
– Creating a gateway to a new reality of brand engagement in real-time
– Driving engagement through gamification
– Going beyond branding to experiential marketing
– Revolutionising the ‘try before you buy’ concept
– Introduce established products to new audiences
– How will VR & AR disrupt traditional sales strategies
– Training and educating your employees using AR – an interactive method of learning

13:45 – 14:15 Creating a ‘fit for future’ workforce

It’s no secret that one of the biggest challenges companies face when it comes to adopting and embedding digital processes is finding the right talent. As digital transformation momentum increases, organisations are looking for specific technology skill sets, but will struggle to find or compete for the talent. Companies are finding it hard to recruit the right people – the current demand outstrips the current supply in the market. Businesses need to address this problem. In today’s rapidly changing digital landscape, companies that understand their talent needs and know how to meet them have a competitive edge.

– Realising that the collective skills and strengths of a multidisciplinary agile team are more important than on the heroics or talents of any one individual
– Creating your company’s tech talent list
– Focusing on internal optimisation and internal re-skilling
– Building a new culture of work to transform the employee experience and keep digital talent
– Re-imaging recruiting: The shift to data-driven talent management
– Acqui-hiring talent: acquiring a start-up
– Building an experimentation culture

 

eCommerce Show North – Session 4

Time Agenda
14:30 – 14:35 Introduction
14:35 – 15:10 Panel: The future of eDelivery

eCommerce activity is pushing brand’ offline operations and stores to become more flexible – the goal is to remove friction from the customer’s purchase and fulfilment experience.

– How is the continuing growth of eCommerce shaping operations?
– Leveraging new technology to bridge the divide between post and eCommerce and streamline fulfilment
– Driving more creative purchase and fulfilment options
– The use of self-serve automated lockers
– The power of automation and robots to remove delivery complexities
– Becoming more sustainable
– Eliminating failed deliveries
– Moving beyond ‘fast & free’ delivery to customisable and transparent options that prioritise customer convenience

15:10 – 15:35 The rise of mCommerce and voice recognition technology: The checkout of the future.

Mobile commerce has skyrocketed over the past few years, with the growth driven by ‘shoppable creative’ and frictionless mobile shopping experiences. In addition to the mobile experience, is the addition of voice and chat bots to mobile shopping. Some experts believe consumers will continue to adopt the “Alexa Effect”.

mCommerce is likely to further revolutionise the way we live our lives –from shopping to banking and contactless payments, users are already able to do a lot and will soon be able do most anything via their phone.

– Leveraging mobile-first tech
– Analysing the challenges of mobile selling
– Converting mobile traffic into mobile purchases
– Implementing iOS- based live streaming to boost retailers
– Evaluating your payment gateways and standardising payment methods
– How do voice apps enhance customers’ ability to voice activate retailer purchases?
– Adding voice AI technology
– Tailoring your content for voice search
– Will mobile commerce take over eCommerce?