The keynote sessions offer delegates the chance to learn from the North’s key influencers and experts, and features the latest industry developments through real-world case studies. The keynote will be the hub of the expo, and sessions will switch between Tech & eCommerce themes. Take a look at the 2019 keynote programme below on day one.

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TECH SHOW NORTH KEYNOTE THEME

INDUSTRY 4.0: BUILDING AN INDUSTRIAL INTERNET OF THINGS SYSTEM

From the research this is the overall theme of the content agenda as this concept embraces technologies and delivery models such as cloud computing, big data/analytics, cyber-physical systems (CPS), augmented reality and the Internet of Things (IoT). In the age of Industry 4.0, companies will be able to build and operate smarter than ever before. This will enable them to easily do things like customize products on demand. In today’s world, business technology is fuel. It has fast become essential for any company irrespective of industry, to win, serve and retain tech-empowered customers – But how do you accelerate business technology spend and impact to stay apace or get ahead in a disruption-rich market? The keynote tech sessions will focus on the technology available to enhance how you connect with customers and your workforce.

eCOMMERCE SHOW NORTH KEYNOTE THEME

No matter which 2019 eCommerce trend businesses choose to pursue, they need to do so with the intent of providing a seamless and engaging shopping experience for customers. B2B eCommerce is exploding and eCommerce is not only for B2C brands – B2B companies are leveraging upcoming eCommerce trends too. It’s even been projected that B2B eCommerce sales will increase worldwide to $6.6 trillion by 2020.


eCSN Session One TSN Session One

eCSN Session Two TSN Session Two


eCommerce Show North – Session 1

Time Agenda
10:30 – 10:35 Introduction
10:35 – 11:05 Personalisation & Customer Engagement

eCommerce is replacing the need for in-store retail experiences. By leveraging personalised opportunities throughout the shopping journey, brands can transform their online stores to best serve the customer’s needs and interests.

– Using personal online data to best serve the customer’s needs and interests
– Integrating personalisation technology into eCommerce sites
– Ads tailored to your search history
– Knowing when privacy is key – customers are happy to provide personal information to a brand, as long as it directly benefits their shopping experience
– Interactive product visualisation – creating an immersive 360-degree online shopping experience enabling consumers to customise
– Why personalisation holds the key to customer retention
– Deploying data visualisation to improve the customer experience
– Cross-channel personalisation

11:05 – 11:35 Why Chatbots are the future of eCommerce: The power of AI virtual assistants and chatbots

Chatbots are automated programs that can simulate conversations with people to answer queries and to execute specific task requests. With the added addition of AI, they can be designed to enhance a customer’s overall shopping experience and will increasingly invade eCommerce stores. AI and chatbots are also being developed to learn from customer conversations and evolve to better assist in a user’s personalised eCommerce experience.

By 2024, the bot market size is expected to exceed $1.34 billion. Furthermore, it is also important to note that in 2019, at least 40% of large business ventures will implement the use of chatbots.

– Changing the way we talk to our customers – the rise of chatbots in creating a more personalised experience
– In the customer experience game Bots can generate human-like response – is this a game changer for eCommerce stores?
– Understanding how people interact with AI will define a new social norm – build the chatbot and future-proof your business
– Feeding your chatbot the right data is key
– Chatbots & AI in customer service
– The automation of FAQs: leveraging chatbots to respond to relevant questions
– An AI-powered internal help desk – freeing up your customer service agents
– How can Chatbots deliver personalised responses and build brand loyalty
– Using AI in building interactive sales funnels
– Substitute emails for messenger chatbots and increase your click-through rates

 

Tech Show North – Session 1

Time Agenda
11:50 – 11:55 Introduction
11:55 – 12:25 Using data analytics to unlock the power of customer personalisation

Vast amounts of data are being generated by customers across multiple channels, and companies are eager to capitalise on this information to deliver a more personalised experience.

Personalisation has been the goal for many businesses, but can the emergence of big data analytics be the solution they are looking for?

– How is data science shaping business strategies across the globe?
– Monetising your data strategies: How can big data be harnessed to drive growth successfully?
– Knowing what data you need and how to collect it
– The modern consumer demand for personalisation is a valuable commodity – is data the key to unlocking their real needs and wants?
– Understanding the value of using predictive analytics to achieve intelligent personalisation
– How real are the privacy concerns when using data to its full advantage?
– Creating a company-wide data-driven culture to uncover new digital business opportunities
– Analysing the real-time relevance in driving personalisation

12:25 – 12:55 Driving new levels of customer value through AI & Automation

Automation will become central to business strategy and operations in the next phase of digital transformation.

– Adopting a human-centric approach to AI to ensure you are enhancing human capabilities
– AI-powered engagement: evaluating how to integrate AI into your personalisation strategy to help you drive engagement
– AI & IA: How artificially intelligent automation is driving scalable marketing strategies
– Case study: How AI innovation in the automobile industry is reducing the development cycle and creating better products.

 

eCommerce Show North – Session 2

Time Agenda
13:10 – 13:15 Introduction
13:15 – 13:45 Panel: How will eCustomers and influencers drive social commercial success?

Gen Z blend real and digital into one world using smart devices. Gen Z view digital through a social lens, trusts online stores as much as physical ones and has the highest aspiration to entrepreneurship of any generation – what does that mean for businesses?

– Social media is now transactional – creating a strategy to cash in
– How user-generated content can helps lift sales
– Real word-of-mouth marketing: how to harness influencer marketing and social shopping
– Measuring the real, tangible influence of using influencer marketing in buying decisions
– Reaching out to Micro-influencers in your niche
– Experiment and get creative with Shoppable Instagram Stories and snapchat collection ads
– Going Beyond the ‘buy now’ button: how brands can prepare for social commercial success
– Adopting a social commerce strategy

13:45 – 14:15 Adyen

 

Tech Show North – Session 2

Time Agenda
14:30 – 14:35 Introduction
14:35 – 15:10 Winning in the world of digital dragons

Consumers relationships with Amazon, Netflix and Spotify has become so personalised that customers have come to expect the same from their experiences in B2B sales. These digital dragons have excelled in understanding that sales performance goes hand in hand with customer intelligence. How can businesses match the seamless ability to scale individual relationships in the same way given that your customers are only ever a click away from your competitors?

This session will look at ensuring that you have a wider understanding of your customers across all your touch points:

– How amazon is the big motivator for companies – understanding the game of follow the leader
– Creating online strategies aimed at customer loyalty
– Customers are becoming more channel agnostic – ensure your marketing reflects this
– Mimicking the amazon effect: Creating a frictionless checkout
– Dealing with fulfilment
– Reinventing yourself and accelerating expectations
– A-Commerce: Automating the customer journey

15:10 – 15:35 Cybersecurity: Interconnected and Unprotected

Innovation in IoT often outpaces security and this is growing. This session will look at how we can keep an eye on the ever-changing security horizon.

– Analysing data breaches – how can you minimise future risk?
– Investing in security technologies to protect your business reputation
– Preventing privacy breaches – securing customer data = securing customer trust
– Can embracing privacy drive revenue? – the impact to marketing effectiveness of good privacy stewardship
– How can we protect against threats when every device in your company is interconnected?
– The future of privacy