The keynote sessions offered delegates the chance to learn from the North’s key influencers and experts, and features the latest industry developments through real-world case studies. The keynote was the hub of the expo, and sessions switched between Tech & eCommerce themes. Take a look at the 2019 keynote programme below on day one.



From the research this is the overall theme of the content agenda as this concept embraces technologies and delivery models such as cloud computing, big data/analytics, cyber-physical systems (CPS), augmented reality and the Internet of Things (IoT). In the age of Industry 4.0, companies will be able to build and operate smarter than ever before. This will enable them to easily do things like customize products on demand. In today’s world, business technology is fuel. It has fast become essential for any company irrespective of industry, to win, serve and retain tech-empowered customers – But how do you accelerate business technology spend and impact to stay apace or get ahead in a disruption-rich market? The keynote tech sessions will focus on the technology available to enhance how you connect with customers and your workforce.


No matter which 2019 eCommerce trend businesses choose to pursue, they need to do so with the intent of providing a seamless and engaging shopping experience for customers. B2B eCommerce is exploding and eCommerce is not only for B2C brands – B2B companies are leveraging upcoming eCommerce trends too. It’s even been projected that B2B eCommerce sales will increase worldwide to $6.6 trillion by 2020.

eCSN Session One TSN Session One

eCSN Session Two TSN Session Two

eCommerce Show North – Session 1

Sponsored by

Time Agenda
10:00 – 10:05 Mark Symons, Senior Enterprise Sales Director, ROIVENUE
Sponsor introduction
10:05 – 10:30 Pavel Sima, CEO, ROIVENUE
“From intelligence Suite to C-Suite. How marketing data can ignite growth within the company”
10:30 – 10:50 Jo McClintock, Brand Director, MoonPig
“Putting the emotion back into eCommerce”

Retail businesses have increasingly become good at functional commerce, providing customers with a good product range, speed of delivery etc. but where most brands still need to improve is how they connect with their customers on an emotional level. Jo McClintock will discuss Moonpig’s brand refresh and why emotions are an integral part of the brand’s identity.

10:50 – 11:10 Emily Strickland, Marketing Manager, Net World Sports
“Being Unconventional in eCommerce”

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How often have we all heard the above (and many more!) conventional methods of eCommerce growth? But what about those unorthodox methods? Sometimes, the most effective strategies come from being different.

Being unconventional is the lifeblood of Net World Sports. From our humble inception, when our now CEO, would breach school rules to sell cricket bats, through to present day practice, bring unconventional runs deep in everything we do.

In this talk, Emily will discuss ways in which adopting unconventional ideas and methods can reap profitable rewards for eCommerce businesses.


Tech Show North – Session 1

Sponsored by

Time Agenda
11:20 – 11:45 Geraint North, Senior Director and Distinguished Engineer, Arm
“Making AI Accessible and Personal”

Whether we realise it or not, Artificial Intelligence now underpins huge parts of our lives. The technology industry faces several challenges that we must overcome to fully realise the potential of this technology, meeting consumers’ expectations of privacy, personalisation and availability whilst efficiently delivering these computationally-intensive services at massive scale.

In this talk, Geraint will provide an overview of the state of AI technology today, describe these technical challenges and the approaches that the industry is taking to overcome them.

11:45 – 12:05 Mark Brady, Director of Business Development, Arm
“AI in the real world – a case study at Great Ormond Street Hospital”

Our environment and the spaces we occupy are shaped for our primary sense – sight. One of the richest sources of IoT data is unstructured video and imaging, yet more than 90% of that data is never analysed. The cost of transferring and storing it only increases with improved image quality and quantity. On-device AI and inference at the edge is required to unlock the latent business value.

Mark will talk about practical business challenges being solved by Arm in the context of Great Ormond Street Hospital whilst discussing the potential of on-device computer vision to create actionable insights.


eCommerce Show North – Session 2

Sponsored by

Time Agenda
12:20 – 12:50 Colin Neil, SVP Business Development, Adyen & Damian Hanson, Co-Founder, One Iota & Mission Labs

Colin and Damian will take a look at the eCommerce Landscape and ask what it takes to be a successful eCommerce partner in the North of England.

12:50 – 13:10 Blake Carrol, Head of Technical Product, On the Beach
“My Payments Journey at On the Beach”


Tech Show North – Session 2

Time Agenda
13:25 – 13:30 Introduction
13:30 – 13:50 Andrew Cowey, Head of Digitalisation, Siemens
“The adoption of digital technologies to improve manufacturing productivity & competitiveness”

Today, we stand at the beginning of a transformation that will fundamentally change our economy and our society: the Fourth Industrial Revolution. It’s the largest transformation in the history of industry, and its power and speed will eclipse all that has gone before. It’s changing the way we communicate, learn, work, do business and the way we manufacture products.

Industrial digitalisation technologies (IDT) are going to be a real game changer here in the UK. The impact and value of IDTs are recognised in the conclusions and practical recommendations made in the Government-backed Made Smarter Review. Led by Siemens CEO Juergen Maier, the overarching view of the Made Smarter expert panel was that if the widespread adoption of industrial digitalisation technologies can be achieved, substantial economic benefit will follow. This includes a predicted £455 billion boost for the UK’s manufacturing base, an increase in manufacturing sector growth of up to 3% per annum, a net gain of 175,000 jobs and a reduction on CO2 emissions by 4.5%.

Manufacturing companies are gaining competitive advantage and tackling the productivity puzzle by using IDTs to generate “digital twins” enabling engineers to design, simulate, and test sophisticated products and how they will be manufactured in the virtual domain – before making the first physical prototypes, before setting up production lines, and before starting actual production. Then once everything has been optimized and works in the virtual world, the results are transferred to the physical world – to machines, which then close the loop by reporting actual performance back to their “digital twin” in the virtual world.

13:50 – 14:10 Vivek Behl, Global Head of Client Strategy, Harness & James Lee, Chief Technology Officer, Chambers & Partners
“How data is used and understood to underpin a digital transformation?”

Businesses run with numerous processes, and making these world class is a key goal. Tools like Six Sigma are designed to refine and improve these processes to create efficiency, focus and improvement in quality. In contrast, digital transformation shrinks down processes that a business currently does or could do, automates work which people are doing and turns the process into software. What’s left is data.

Digitalisation collapses processes into data. This allows organisations to look at their business through the lens of data instead of the lens of process. Suddenly, the data makes clear that people matter, the customer experience matters. For instance, instead of seeing customer service as a set of processes that the customer or the organisation initiates, customer data forces the organisation to think about the entire customer experience.

As data emerges and the ability to associate that data with indicators or issues, it enables an organisation to not only become more efficient but also change what it does. The business impact resulting from viewing the world through a data and product lens instead of a process lens is super-powerful.

14:10 – 14:30 Pietro Bagnasco, Mobile Apps Partnerships, Google
“Strategic Thinking in the Age of Automation : What is the future of the Marketers role in an automated world?”

As machine learning and algorithms become such a major component of the digital advertising industry, hear about Pietro’s experience on how is role evolved over the years at Google.

The session will utilize insights from the evolution of the Mobile Apps User Acquisition industry and provide examples on how we can leverage the machine to achieve success, particularly in the eCommerce industry, while keeping the human role relevant and central.