Take a look at the programme below for day one with details on each speaker and a synopsis of their talk.
Northern eCommerce Brands
|Time||Northern eCommerce Brands Agenda – Sponsored by Adyen|
|10:30 – 10:50||Introduction by Adyen|
|10:50 – 11:15||Beer 52 talk about their eCommerce growth & vision|
|11:15 – 11:30||Q&A|
|Time||eCommerce Experts Agenda – Sponsored by Kooomo|
|11:45 – 11:50||Introduction by Kooomo
Lucy O’Driscoll, Business Development Director, Kooomo
|11:50 – 12:10||Zakie Beg, Strategic Partner Lead, Google
“Digitizing Trade Marketing”
Brand perceptions and purchase decisions are shaped in millions of moments ahead of a purchase. These are the moments that matter for both brands and retailers alike.
While core retail has experienced countless permutations, trade marketing, where there is an exchange of value between manufacturer and retailer, has changed very little since it first emerged. Typically this value exchange has been in the form of special pricing, in-store displays and point of sale promotions to support overall sales.
As consumers are increasingly using digital to research and buy products, Retailers now have an opportunity to shift focus from in-store experiences to online. By positioning themselves as digital media owners, they can create new possibilities to grow the digital share of the estimated $500 billion global trade marketing budgets, which are still largely traditionally transacted.
|12:10 – 12:30||To be announced|
|Time||eCommerce Platforms Agenda|
|13:05 – 13:25||Neil Kuschel, CEO, Global-e|
|13:25 – 13:45||Niels Hartvig, Founder, Umbraco
“Don’t forget the humans”
In a marketing world obsessed with artificial intelligence, it’s easy to forget real intelligence; Faster software, more algorithms, more machine learning. But at the end of the day it’s still – fortunately – Humans communicating to Humans. So how can we ensure that our toolbox supports that? Umbraco is the largest Microsoft based CMS in the world and has more than 500.000 installations all over the world. Join the founder of Umbraco, Niels Hartvig as hear about point of view on keeping the marketeers empowered.
|13:45 – 14:05||To be announced|
|14:20 – 14:50||To be announced|
|14:50 – 15:10||James Ferguson, Senior UX Designer, On The Beach
“Case Study: Perfecting the perfect holiday“
On the Beach has spent the past 10+ years optimising the “Flight plus Hotel” booking path. With the recent changes to the Package Travel Directive allowing On the Beach to sell package holidays, the “Holiday Deals” booking path needed some TLC. Searching and filtering for a holiday has been optimised with great success, so now that users are able to find the most relevant deal, the “Holiday Landing Page” needed the same care and attention to allow users to take advantage of exclusive pricing whilst customising their holiday to meet their exact needs. On the Beach’s expansion plans include offering hotels to users through multiple external third party sites such as Trivago and Tripadvisor. This means that there are a whole new set of requirements that need to be met in order to cater for this new traffic.
|15:10 – 15:30||To be announced|