The Intelligent Commerce Theatre, sponsored by twentysix & Stein IAS, will feature a compelling range of high quality speakers offering wisdom and insights that will help your eCommerce business success.

Take a look at the programme below for details on each speaker and a synopsis of their talk.



Day One

Time Agenda
10:00 – 10:20 Episerver
David Bowen, Head of Product Management &
Joel Spence, Sales & Marketing Director, twentysix

10:40 – 11:00 Stein IAS
Dan Sheridan, Director of Interactions Operations

Post-Modern Marketing is a view of our industry’s fast-approaching future that is as scary as it is exciting. It is driven by the breathtakingly fast advancement of digital technology and its mind-boggling ramifications. But it is driven equally by a kind of high-tech/high-touch reaction and re-set – a necessary reclamation of marketing’s roots which lie at the core of human emotion. Marketing’s transformation…from pre-modern to modern to postmodern…from interrupt-driven advertising and mass media to the emotional, psychological, technological and scientific truths at the centre of all future customer interaction…has everything to do with the evolution and transformation of Agency services from near-term to long. At this session, Stein IAS’ Director of Interactions Operations Dan Sheridan, will share his and others’ world-views of the shape of things to come.

11:20 – 11:40 twentysix
Dan Nutter, Technical SEO Specialist

“The importance of site speed to the digital user journey”
An exploration of the potential negative impact of slow page loads on the digital user journey. Focussing on next generation technology, for both implementation and analysis, as well as the user’s perception of page load times and how this can improved.

11:40 – 12:00 RiskEye
Nicola Byrne, CEO

“Online reputation security. What does harm look like online, who’s doing the harm and why do they do it? From unfair reviews to employee bad practice, we’ll look at how you can protect your reputation online.”

12:00 – 12:20 Steamhaus
Laura Bailey, Business Development Manager

“Why public cloud is the best platform for eCommerce”
How the public cloud can benefit eCommerce platforms, offering scalability and reliability—including examples of businesses we’ve worked with that have benefited from moving to public cloud platforms like AWS, GCP, and Azure. Laura will speak about how you only pay for the resource you use on the public cloud, meaning that a surge in visitors is handled by the platform, automatically replicating/creating new instances to make sure demand is met in high-traffic times.

12:40 – 13:00 Endless Gain
Ben Ambridge, Psychologist

“Conversions = Psychology + Biometrics”
A conversion is a human behaviour. And if you want to modify human behaviour, you first have to understand human behaviour. This talk will explain how to do just that, using cutting edge biometrics and psychological research.

13:00 Lunch
14:00 – 14:20 Dream Agility
Elizabeth Clark, CEO

“Get the better of Brexit with AI”
How UK retailers can overcome the inhibitors/risks to expanding into territories beyond Europe using AI to manage their Shopping Campaigns.

14:30 – 14:50 DHL
Abi Brodie, Director of eCommerce

“Growing Your International eCommerce”

15:00 – 15:20 twentysix
Richard Jones, User Experience and Insights Director

“How to define journey science with consumer psychology”
At the heart of everything we do is the need to engage with humans, understanding what people need, is to start to understand how to engage and ultimately how to best solve their problems. This talk explores areas of journey science, consumer psychology and how this can impact our thinking when designing eCommerce systems.

 15:30 Close


Day Two

Time Agenda
10:00 – 10:20 twentysix
Trent Yunus, Analytics & Conversion Director

“Achieving a connected vision: ecommerce digital transformation”
Forget drones, robots and artificial intelligence (for now). This session focuses on the practical and the achievable opportunities within a realistic digital transformation roadmap. Delivered by Trent Yunus, Director of Analytics and Conversions at twentysix.

10:40 – 11:00 Oracle | Bronto
Saima Alibha, Managing Principal Consultant EMEA

“Treat Your Customers as Individuals. Not as Part of a Crowd”
Advanced personalisation is a critical component of an effective commerce marketing strategy. Your success depends on identifying your customers’ preferences and communicating with them in real time and on a personal level. Find out what hyper-personalisation technologies and strategies exist today. And hear how top brands use the latest technology to deliver a more personal customer experience. Get key take-aways how to create a truly unified and technologically effective retail experience.

12:00 – 12:20 Cloud Solutions
Chris Cox, Google Cloud Platform Technical Lead

“The opportunities offered to eCommerce with Google Cloud Platform”
Cloud Technology Solutions’ Technical Lead Chris Cox demonstrates how GCP offers the opportunity to build highly scalable and available, fault tolerant infrastructure that supports dynamic growth within Ecommerce businesses.

12:40 – 13:00 Bunting
Steve Tucker, CEO

“The most dangerous product recommendation mistakes that hit large retailers – and how to fix them”
We all know personalised product recommendations can significantly raise eCommerce conversions and order values. Most eCommerce professionals believe that recommended content will result in a healthy lift in conversions, providing it is reasonably accurate. Unfortunately, this just isn’t always true. In reality, unless you know about these common mistakes, your recommendations may actually be harming your bottom line.

Are you making any of the key mistakes?

Today Stephen Tucker, CEO of Bunting, shares with you his most powerful pieces of advice from working with e-commerce brands for over 15 years.

Take aways:

– Discover if your site is losing money
– Learn how to fix damaging conversion leaks
– Learn how to cross-sell and up-sell for maximum revenue increase
– Practical tips to implement straight away
– Examples from top retailers

13:00 Lunch
14:00 – 14:20 Plenty Markets
Abdullah Farighi, Senior Business Development Manager

“Why Multichannel selling is worth it”

14:30 – 14:50 Cheetah Digital
Ben Christensen, Cheetah Digital Consultant

“Do you need another copywriter? Or a data scientist? Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey?”

Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying.

The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what’s in it for me?’.

15:00 – 15:20 Pricesearcher
Panel Lead:Ben Morgan, Head of Commercial, Pricesearcher
Panelist: Michael Scowcoft, Group SEO Manager,

“SEO Q&A Session: How AO uses SEO to get its appliances online?”
In this session we will focus on some of the big themes within SEO including

– AO’s SEO journey – Domain change and how we recovered our Organic rankings
– Content – What content does AO use to promote its products and how does it activate new products launches to help discovery
– Site Architecture – We’ll discuss the impending shift to mobile index as well as an overview on internalisation based on AO’s expansion into Europe.
– Links – Link acquisition and management of poor quality links / use of disavow files
– Personal and Social – Personalisation for return / logged on users and how social activity generates more website users

15:30 Close