The Insights Theatre, sponsored by twentysix & Stein IAS, will feature a compelling range of high quality speakers offering wisdom and insights that will help your eCommerce business success.

Take a look at the programme below for details on each speaker and a synopsis of their talk.


DAY ONE AGENDA DAY TWO AGENDA

 

Day One

 Time Agenda
 10:00 – 10:20 Temando

“How to Turn Shipping into Lifetime Customer Value”
The gap between consumer and retailers is growing, and nowhere is this seen more clearly than in shipping – from the rise of ‘want it now’ delivery alternatives, to the struggle of keeping shipping-related costs down as the likes of Amazon Prime continues to shock and awe.

Harnessing survey data from 275 retailers and 1298 shoppers in the UK, we identified areas of change that impact everything from revenue to customer experience. We will present the highlights from the research, as well as introduce Magento Shipping, developed by Temando for the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries.

 10:40 – 11:00 Stein IAS
Dan Sheridan, Director of Interactions Operations

Post-Modern Marketing is a view of our industry’s fast-approaching future that is as scary as it is exciting. It is driven by the breathtakingly fast advancement of digital technology and its mind-boggling ramifications. But it is driven equally by a kind of high-tech/high-touch reaction and re-set – a necessary reclamation of marketing’s roots which lie at the core of human emotion. Marketing’s transformation…from pre-modern to modern to postmodern…from interrupt-driven advertising and mass media to the emotional, psychological, technological and scientific truths at the centre of all future customer interaction…has everything to do with the evolution and transformation of Agency services from near-term to long. At this session, Stein IAS’ Director of Interactions Operations Dan Sheridan, will share his and others’ world-views of the shape of things to come.

 11:20 – 11:40 Twentysix Digital
Dan Nutter, Technical SEO Specialist

“The importance of site speed to the digital user journey”
An exploration of the potential negative impact of slow page loads on the digital user journey. Focussing on next generation technology, for both implementation and analysis, as well as the user’s perception of page load times and how this can improved.

 12:00 – 12:20 Steamhaus
Laura Bailey, Business Development Manager

“Why public cloud is the best platform for eCommerce”
How the public cloud can benefit eCommerce platforms, offering scalability and reliability—including examples of businesses we’ve worked with that have benefited from moving to public cloud platforms like AWS, GCP, and Azure. Laura will speak about how you only pay for the resource you use on the public cloud, meaning that a surge in visitors is handled by the platform, automatically replicating/creating new instances to make sure demand is met in high-traffic times.

 12:40 – 13:00 Endless Gain
Ben Ambridge, Psychologist

“The pain of paying”
As customers we feel pain when we pay. This amount of pain we feel is relative to two things. How we pay and when we pay. Ben will help you discover how to reduce the pain your customer feels when they buy from you, encouraging them to buy more.

 13:00 Lunch
 14:00 – 14:20 Dream Agility
Elizabeth Clark, CEO

“Get the better of Brexit with AI- how UK retailers can overcome the inhibitors/risks to expanding into territories beyond Europe using AI to manage their Shopping Campaigns”

 14:30 – 14:50 Episerver
 15:00 – 15:20 Twentysix Digital
Richard Jones, User Experience and Insights Director

“How to define journey science with consumer psychology”
At the heart of everything we do is the need to engage with humans, understanding what people need, is to start to understand how to engage and ultimately how to best solve their problems. This talk explores areas of journey science, consumer psychology and how this can impact our thinking when designing eCommerce systems.

 15:30 Close

 

Day Two

 Time Agenda
 10:00 – 10:20 Twentysix Digital
Trent Yunus, Analytics & Conversion Director

“Achieving a connected vision: ecommerce digital transformation”
Forget drones, robots and artificial intelligence (for now). This session focuses on the practical and the achievable opportunities within a realistic digital transformation roadmap. Delivered by Trent Yunus, Director of Analytics and Conversions at twentysix.

 10:40 – 11:00 Oracle | Bronto
Saima Alibha, Managing Principal Consultant EMEA

“Treat Your Customers as Individuals. Not as Part of a Crowd”
Advanced personalisation is a critical component of an effective commerce marketing strategy. Your success depends on identifying your customers’ preferences and communicating with them in real time and on a personal level. Find out what hyper-personalisation technologies and strategies exist today. And hear how top brands use the latest technology to deliver a more personal customer experience. Get key take-aways how to create a truly unified and technologically effective retail experience.

 11:20 – 11:40 Pure Clarity
 12:00 – 12:20 Cloud Solutions

“The opportunities offered to Ecommerce with Google Cloud Platform”
Cloud Technology Solutions’ Technical Lead Chris Cox demonstrates how GCP offers the opportunity to build highly scalable and available, fault tolerant infrastructure that supports dynamic growth within Ecommerce businesses.

 12:40 – 13:00 Dotmailer
Gavin Laugenie, Digital Strategist

“Hitting the mark”
Come along to our session for some email marketing inspiration! We have recently launched our eight ‘Hitting the mark benchmarking’ report where we evaluate 100 retailers’ and their email marketing efforts over the last year. Through this session you will:
– Find out what consumers really think about email
– Gain a detailed understanding of current marketing trends within the retail industry and which retailers are leading from the front in email marketing and ecommerce
– Get practical examples of how retailers are using multichannel to adapt to the needs of the customer
– Collect inspiration for your email marketing that you can employ straight away”

 13:00 Lunch
 14:00 – 14:20 Plenty Markets
Abdullah Farighi, Senior Business Development Manager

“Why Multichannel selling is worth it”

 14:30 – 14:50 Cheetah Digital
Ben Christensen, Cheetah Digital Consultant

“Do you need another copywriter? Or a data scientist? Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey?”

Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying.

The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what’s in it for me?’.

 15:00 – 15:20 Pricesearcher
Michael Scowcoft, Group SEO Manager, AO.com

“How AO puts its appliances online?”

 15:30 Close



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