The Export Success Theatre, sponsored by Business Growth Hub.

Take a look at the programme below for details on each speaker and a synopsis of their talk.

DAY ONE AGENDA DAY TWO AGENDA

 

Day One

Time Agenda
10:00 – 10:20 Business Growth Hub Introduction
10:20 – 11:00 Digitl
Darren Ratcliffe, Founder

“Getting a competitive advantage on eBay”
Selling on marketplaces is a key area of growth for any eCommerce business. Done right, there is significant opportunity to generate profitable sales here and in the UK. Darren will share his experience of having worked directly with eBay since 2007 in helping you understand how to get a competitive advantage on eBay using a simple framework that will generate sales for your business and dispel one or two myths along the way.

11:20 – 12:00 Pimberly
Scott Hanson, Senior Solutions Specialist

“How to create a rich product experience to satisfy your customers and sell more”
Customers increasingly demand richer product experiences as part of their online buyer journey, particularly around the discovery and exploration stages.

Scott will set out how you can take steps to improve your product data to provide an improved customer experience – enabling you to increase conversion and sell more as a result.

12:00 – 12:40 NCC
Tim Anderson, Associate Director & David Morgan, Executive Principal

“Understanding how attackers select and research targets, and how this allows them to conduct effective attacks is fundamental to countering a broad spectrum of threats.”
Awareness of the volume and nature of potentially sensitive information that is available to attackers allows for a better understanding of the likelihood and nature of different attacks. The presenters will demonstrate how a potential attacker can gather intelligence from a diverse spectrum of freely available online sources, and show how this hostile reconnaissance process can be used to facilitate an attack.

 13:00 Lunch
14:00 – 14:20 Business Growth Hub
Matt Fawthrop, ‎Digital Growth Advisor

“Business Growth Hub – Fully funded expert support for SME’s across GM”

14:20 – 14:50 Bidooh
Abdul Alim, Co-founder

“The future of personalised eCommerce advertising on digital billboards”
Abdul Aim, co-founder of OfferMoments which recently raised £1.5m from Manchester United Director Michael Edelson, presents the future of personalised advertising for eCommerce businesses on digital billboards. What the opportunity is, what is possible right now and what we will see in the future. In this exciting mix of story-telling and progress made in the field of dynamic personalisation, you’ll hear first-hand the journey of OfferMoments and how the future of billboard advertising and its autonomy will be a huge opportunity for advertising your eCommerce business.

14:50 – 15:30 Apadmi
Matt Hunt, CEO

“Growing revenue through mobile apps”
Mobile usage overtook desktop some time ago. The focus is now on mobile apps. Conversion rates for mobile apps are higher than that of mobile responsive web. Apadmi Enterprise CEO, Matt Hunt, explains why, and what your business should be doing about it.

 15:30 Close

 

Day Two

Time Agenda
10:00 – 10:20 Gather Digital
Richard Silk, Creative Director

“Why eCommerce leaders are turning towards Product Information Management (PIM) for 2018”
As digital commerce continues to evolve, online retailers are turning towards Product Information Management (PIM) to organise product data away from eCommerce platforms and introduce automation, bringing gains in a number of areas.

In this introductory session, Richard will take a high level look at the key reasons organisations are choosing to implement a PIM strategy and the benefits each of these bring. In addition, he will be looking at future predictions for how leading retailers will be using PIM to increase sales across multiple channels in 2018.

10:20 – 11:00 Formisimo
Tom New, Co-Founder & CPO

“The neglected part of your site that’s losing you revenue”
eCommerce checkouts rarely get the same love and attention from design teams as the rest of the site, but they should. Small improves to UX and usability can have a huge impact on conversion rates, and in turn revenue. In this talk Tom will go over some of the most common mistakes that eCommerce businesses make and let you know where you could improve your online experience and revenues.

11:00 – 11:20 Business Growth Hub
Chris Murphy, Digital Growth Advisor & Doug Tracey, Digital Growth Advisor

“Business Growth Hub – Fully funded expert support for SME’s across GM”

11:20 – 11:40 Knight Corporate Finance
Sam Davies, Associate Director

“M&A trends in the eCommerce sector”
Recent trends in M&A from both investors and trade acquirers, valuations and value drivers”

12:00 – 13:00 Digital Law UK
Peter Wright, Solicitor

“GDPR – the rules, the regulations and the impact”

13:00 Lunch
14:00 – 15:40 Department for International Trade & Parcel Station
Joseph Darwen, International Digital Trade Adviser & James Hayes, Parcel Station

“Optimising Shipping for International eCommerce”
The workshop was to focus on helping businesses increase their online exports and cover how best to fulfil overseas for their eCommerce shops and marketplace channels. This includes choosing the right couriers, managing customs & duties, Tax & VAT implications.

 15:40 Close



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