The eCommerce Theatre, sponsored by World First, will feature some of the North’s leading eCommerce businesses.

Take a look at the programme below for details on each speaker and a synopsis of their talk.


Day One

 Time Agenda
 10:00 – 10:20 World First
 10:40 – 11:00 Channel Advisor
Hakan Thyr, Director, Strategic partnerships, EMEA

“Cross Boarder Training”

 11:20 – 11:40 Intercultural Elements
Jesse Wragg, Business Development Manager

“From Hundreds to Hundreds of Thousands: How Manchester Businesses are Making the Most of Cross Border Trade”

 12:00 – 12:20 Pivot
 12:40 – 13:00 Avask
Melanie Shabangu

“Sourcing Products from China”

 13:00 Lunch
 14:00 – 14:20 Marketplace Panel – Pivot, Cdiscount, Priceminister, Game, FNAC
 14:30 – 14:50 MediaCom
 15:00 – 15:20 Klevu
Nilay Oza, CEO & Founder

“The intersection of conversational commerce & artificial intelligence”
 15:30 Close


Day Two

 Time Agenda
 10:00 – 10:20 World First
 10:40 – 11:00 MadeByPi
Chris Leo, Director of Innovation & Tom Wild, Lead Strategic Designer

“Big ideas for brave businesses”
Working against the clock, shackled by internal forces? Break through by thinking fast and moving faster. Covering cutting-edge innovation and UX strategies to turbocharge your business, we’ll give real-world examples of how we’re helping brands lead in the ‘Age of the Customer’.

 11:20 – 11:40 Master Mindset
Simon Jack & Martin Lucas

“How to read your customers mind”
 12:00 – 12:20 Maginus
Gavin Masters, Head of eCommerce Consulting

“How can you turbo-charge results from your B2B eComm Platform?”
You’re happy with your B2B eComm Platform, but the results feel like it’s in second gear. Gavin Masters, Head of eCommerce Consulting at Maginus will explain what else you need to consider to get your digital results into top gear.”

 12:40 – 13:00 We Are Pentagon Ltd
Graham Broughton, Managing Director Europe

“Tips when expanding globally”

 13:00 Lunch
 14:00 – 14:20 Know Global
“Pitfalls to avoid when expanding”
 14:30 – 14:50 Mabo
Rob Jackson, Head of Paid Search

“Feed optimisation tips to supercharge your Google Shopping performance”
Learn how to optimise your Google Shopping feed effectively by following these industry leading strategies. Google Shopping is an ever evolving platform which is why it is vital to know how these optimisation tips can keep your ecommerce business one step ahead of your competition. We at Mabo Media are a specialist PPC Management agency who pride ourselves on the results we achieve for our clients. Google Shopping is a huge part of our service offering. Because of this we are well positioned to advise and demonstrate how a well optimised Google Shopping feed can supercharge your overall PPC advertising performance.

 15:00 – 15:20 First 10
Andrew Campbell, Martech Director

Realise the true value of content marketing by understanding user interactions to reveal and serve real-time purchase intent.

To develop real competitive advantage, retail brands must re-think the digital commerce experience.

With diminishing returns on investment, better CRO and increased media spend are no longer enough. Retail brands using Magento can compete by generating first-party data to fuel a compelling, real-time, digital customer experience across the whole purchase cycle. And, at the same time, create and scale the right value propositions for the medium term. We’re talking about content that people want in their lives that’s ever-more personalised based on a number of relevant dimensions – such as purchase intent, product interest, content or topic interest or loyalty – and used to shape the omnichannel brand experience.

Content interactions that generate owned, first-party data is the imperative – the means to understand intent and in turn becoming more certain about marketing priorities and investments. Ambitious retail brands, using Magento Enterprise, can now compete with the high-end marketing cloud platforms used by much bigger competitors, without re-platforming and incurring scaling license fees and locked contracts.

 15:30 Close