The Magento eCommerce Theatre featured some of the North’s leading eCommerce businesses.

Take a look at last year’s programme below with details on each speaker and the synopsis of their talk.

Day One Agenda Day Two Agenda


Day One

Time Day One Agenda
10:00 – 10:20 Oliver Lees, Head of Insight, Space 48
“Data Driven eCommerce: Key Takeaways to Increase your Revenue”

Every day, ecommerce managers spend so much time planning and firefighting, it’s easy to fall into the trap of running the same reports, and looking at the same data. We’re going to break that cycle in this session. By the time we’re finished, you will be running back to the office to implement Oliver’s key takeaways. Think analysing & interpreting data; user touchpoints; omnichannel considerations; data driven merchandising; campaign optimisation; and most importantly, making those all important tweaks that drive revenue.

10:40 – 11:00 Andrew Bailey, Production Manager, Nublue
“Why you should migrate to Magento 2, now”

Following the long-awaited announcement from Magento that support for Magento 1 will be coming to an end in June 2020, now is really the time to migrate your online store to Magento 2. Andrew will explain the key benefits for your customers, your development and your online team and highlight the compelling reasons for moving now. Interspersed with practical examples and examining perceived barriers, this talk will equip you with the essentials to help you make the move to Magento 2.

11:20 – 11:40 Sarah Willcocks, Owner & CEO, Screenpages
“The Growth of B2B in Ecommerce”

The digital revolution has created a significant opportunity for B2B eCommerce. B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases.

  • 52% of B2B buyers say they expect half of their purchases to be made online by 2018.
  • 78% of B2B customers (and 83% of consumers) say fulfilment options – such as next-day delivery – are important or very important.
  • When asked about their technology priorities, the following e-commerce features came out top: enhanced search functionality (48 %), improved personalisation and service recommendations (42 %), and mobile website access (39 %).
  • B2B customers want both self-service and full-service purchasing options. They want to make purchases 24×7, track orders, view order history and manage their credit without having to talk to a sales rep.

    In this presentation, I will be showing you what your B2B customers want and how to deliver it.

    12:00 – 12:20 Adam Hindle, Managing Director, Fluid Digital
    “The road to Magento 2 – successful migrations”

    With Magento 1 support coming to an end and further releases of Magento 2 Adam will talk about the process of migrating your site to Magento 2 and give a real world example of a successful migration.

    12:40 – 13:00 Simon Wharton, Business Strategy Director, PushOn
    “Building an overarching eCommerce Strategy”

    Online business finds itself faced with unprecedented online growth and opportunity but is all too often constrained by lack of resource. Having an over arching view of your clients, how you can speak to them and service them will you help understand how to apply resource to where you can win quickly and prioritise resourcing, development and training.

    14:00 – 14:20 James White, Head of Business Development UK & Ireland, Nosto
    “The eCommerce Journey, Transformed: How Data Shapes Completely Unique Shopping Experiences”
    14:40 – 15:00 Robyn Potter, Head of Accounts, Neopost
    “5 reasons why you should care about shipping”

    With the rise of Amazon Prime online shoppers are expecting more from their delivery. From same day to free delivery customers are wanting options which add more complexity to the eCommerce supply chain however, this can be used to improve conversion of saleC if done correctly. This talk will provide you with 5 actionable tips to improve your delivery experience for both you and your customers.


    Day Two

    Time Day Two Agenda
    10:40 – 11:00 Serafina Valente, Founder, LogistCompare
    “Find Space within minutes! Disruptive marketplace technology that change the way you shop for warehouse space.”

    The talk will present the next generation marketplace that through its disruptive technology is changing the way customers source space. LogistCompare is online marketplace to help clients, in particular eCommerce, to find warehouse storage when and where required. It’s a cutting-edge innovation, for customers looking for either short or long term solution which allow customers to get space easily and cost effective. Serafina has 20 years Logistics experience under her belt, having worked in various industries including one of the most prestigious brands in the UK.

    During the talk, Serafina will share insights gained through experience, with a clear focus on how to improve logistics efficiencies for ecommerce and retailers.

    11:20 – 11:40 Ian Cassidy, eCommerce Director, CTI Digital
    “Experience Driven Optimisation”

    Over the past decade, we’ve built e-commerce stores for a wide range of organisations, from omnichannel retailer High Street TV to global publisher McGraw-Hill Education. Every project has brought its own unique user needs and requirements for us to solve and cater to, leading to some exciting and innovative purchasing journeys.In this talk, I will distil the challenges we’ve overcome into a series of learnings for you to improve your own eCommerce success. Primarily I’ll discuss how you can improve your sites user experience throughout the on-site store and checkout, ultimately increasing those all-important conversions.

    12:00 – 12:20 Ian Hammersley, CEO, smartebusiness
    “How to scale your eCommerce revenue to £10million”

    Highly respected in the UK, Ian has also had the pleasure of giving key-note speeches at a number of digital and eCommerce events to the directors of some of the UK’s largest online retail businesses. With an energetic and highly entertaining style, Ian still gives the audience plenty to write down; certainly not just another dull speaker! He is able to offer up to date insights into what really works for major eCommerce sites and reveal critical things all online retail directors need to know. Ian specialises in eCommerce growth consultancy for those companies who are doing well but have plateaued and are now stuck for ideas on how to take their business to the next level and dramatically increase their bottom line.

    12:40 – 13:00 Skip Fidura, Strategy and Insight Director, Dotmailer
    “Hitting the Mark 2018”

    Discover the key findings and insight from the 2018 edition of our benchmark email marketing report. We’ll explore winning tactics practiced by leading eCommerce brands and learn from those common pitfalls you’ll do best to avoid. We’ll advise serious marketers like you with unmissable tip and tricks – proven to revive your customer experience and give your email programs a boost.

    14:20 – 14:40 Anthony Payne, VP of Global Marketing, Brightpearl

    Online returns continue to grow at a staggering rate and unprepared retailers are at threat of a surge of returns that may undermine their profits.

    And now serial returners is the latest growing problem for retailers, particularly for apparel and fashion-focused retailers, damaging their already tight margins. With Amazon’s recent decision to ban customers who return too much, is this a strategy other retailers might adopt?

    Hear our latest consumer and retailer research into Amazon’s recent decision to ban serial returning customers, and the consequences this might have on the retail sector at large.

    During the session:

  • Gain insight into the alarming rise of serial returners and the trends predicted impact on retailers’ margins
  • Understand attitudes towards potential ‘serial returner bans’, how this might impact on the consumer-brand relationship and influence shopping habits
  • Obtain comprehensive views from retailers, industry experts and self-proclaimed serial returners on whether ‘bans’ are the most effective solution for chronic returners