Ian Hammersley

A proud finalist for 2014’s Great British Entrepreneur Awards, Ian is a marketing graduate and self-confessed tech geek. Ian is the founder and now CEO of Smartebusiness which he launched in 2003 thanks to his combined love of direct marketing and ecommerce. He had discovered that by making small changes to ecommerce websites and testing them, he could see almost instant results from the site visitors’ actions (good or bad). Therefore, he could use this information to significantly improve his clients’ conversion rates and revenues. Ian is constantly reviewing new techniques and revolutionary ways in which to help customers. His strength is creating, finding and implementing the best tools in the right way for his clients’ business.