The Digital Transformation Theatre, sponsored by Magento.

Take a look at the programme below for details on each speaker and a synopsis of their talk.

DAY ONE AGENDA DAY TWO AGENDA

 

Day One

Time Agenda
10:00 – 10:20 Magento
David Wise, Director Channel Sales EMEA

“Digital Transformation”
Magento is ready to support your next 5 year strategy, today. Hear how our customers are delivering unique, seamless and personalised customer experiences and experiencing significant growth in the process.

Magento has transformed it’s eCommerce solution to deliver what customers expect online – unique, seamless and personalised customer experiences. Never lose a sale with omni-channel and endless aisles with integrated order management; support the unique needs of your business to business customers with tailorable out-of-the-box capabilities. See how instant business intelligence drives significant increases in conversion and revenue growth. Magento today is recognised as a leader and innovator by both Gartner and Forrester and is voted number one by our customers. Join this session to find out why.

10:40 – 11:00 CTI Digital
Ian Cassidy, Director of Digital Commerce

“Checkoutless Commerce”
In this talk we will look at the evolution of the checkout and question if we still need it, We will look at conversion data across devices and how the device landscape is changing. We will look at routes to purchase where the checkout no longer exists i.e Amazon Alexa, Uber and Amazon Go. We will then ask the question if we still need the checkout when it comes to E-Commerce as we look at Amazon Pay, Braintree One Touch, Amazon Pay etc. Finally we will finish up with a demo of what this looks like.

11:20 – 11:40 Fluid Digital
Adam Hindle, Managing Director

“Three Steps To eCommerce Heaven”
This will be about Magento platform, PPC and CRO.

12:00 – 12:20 PushON
Simon Wharton, Managing Director

Successfully planning for your eCommerce website”
A serious eCommerce deployment requires serious planning. Simon Wharton, Managing Director of PushON will take a 20 minute sprint through planning for your business needs now and in the future leading to a successful eCommerce site launch. He will run you through specification, platform selection, project team development, systems integration, marketing planning and deployment.

12:40 – 13:00 Nosto
Rabia Qureshi, Customer Success Manager UK & IE

“From Brand Awareness to Increased CLV: The Black Sheep Wools Story”

13:00 Lunch
14:00 – 14:20 Magento
Steph Kershaw, Channel Sales Manager

“Magento Case studies – Kurt Geiger & BigBus Tour”

Create Unique & Future-Proofed Mobile Shopping Experiences for your Customers
Don’t be held back by your current platform. Hear how Kurt Geiger & Big Bus Tours have built next generation shopping experiences for their customers on a future-proofed solution. Hear how Big Bus Tours have driven significant increases in mobile conversion and revenues catering for customers in 60 different countries supporting multiple currencies and languages. Understand why Kurt Geiger chose Magento to deliver a highly personalised site that could scale to support their growth goals.

14:30 – 14:50 Nublue
Brian Sheldon, Technical Sales

“Protecting your online store”
Do you keep your online store as secure as you would a high street shop? Hackers continue to find ingenious ways to access your & your client’s data.

We’ll be covering the areas we see eCommerce sites being attacked with some suggestions how to prevent them.

15:00 – 15:20 Temando
Robyn Potter, Sales Account Manager

“How to Turn Shipping into Lifetime Customer Value”
The gap between consumer and retailers is growing, and nowhere is this seen more clearly than in shipping – from the rise of ‘want it now’ delivery alternatives, to the struggle of keeping shipping-related costs down as the likes of Amazon Prime continues to shock and awe.
Harnessing survey data from 275 retailers and 1298 shoppers in the UK, we identified areas of change that impact everything from revenue to customer experience. We will present the highlights from the research, as well as introduce Magento Shipping, developed by Temando for the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries.

15:30 Close

 

Day Two

Time Agenda
10:00 – 10:20 Magento
David Wise, Director Channel Sales EMEA

“Digital Transformation”
Magento is ready to support your next 5 year strategy, today. Hear how our customers are delivering unique, seamless and personalised customer experiences and experiencing significant growth in the process.

Magento has transformed it’s eCommerce solution to deliver what customers expect online – unique, seamless and personalised customer experiences. Never lose a sale with omni-channel and endless aisles with integrated order management; support the unique needs of your business to business customers with tailorable out-of-the-box capabilities. See how instant business intelligence drives significant increases in conversion and revenue growth. Magento today is recognised as a leader and innovator by both Gartner and Forrester and is voted number one by our customers. Join this session to find out why.

10:40 – 11:00 PinPoint Designs
Lewis Sellers, Managing Director & Douglas Radburn, Senior Developer

“Creating Omnichannel brands and experiences through ecommerce”
– What the current problem is – Channel Fragmentation
– Looking at omnichannel experience
– Amazon stores
– Rebecca Minkoff in store experience
– Examples of unified and consistent offline and online marketing from retailers
– Store Finder
– Search
– Reviews
– Store Integration (i.e. Argos for click & collect)
– Loyalty Schemes
– eReciepts (eg. ELC)

11:20 – 11:40 Space 48
Jon Woodall, Founder & Managing Director

“Think Differently About eCommerce Myths”
My talk is a thought provoking look at the most common eCommerce myths that all of us in the industry so regularly overlook. Through it, I aim to bring a sharper sense of reality to the current world of eCommerce. I think it’s needed now more than ever. As eCommerce professionals, we all need to urgently raise our awareness of the mistakes and shortcomings in our current practice. We need to accept the fact that it’s an industry still in its infancy and that we are, in fact, still just playing at this game. I’m sure we’ll look back in another 10 years and laugh at what we are doing right now. But right now, it’s no laughing matter, and instead of addressing the problems we’re facing it’s too easy to let the myths that pervade the industry take on realities which simply won’t serve us well if we don’t tackle the problems we face, now.

12:00 – 12:20 UKFast
Jonathan Bowers, MD of Enterprise

“Five Killer Moves to Increase Conversions”
With ever-increasing retail-spend happening online – the figure topped £130 billion in the UK alone last year – retailers are presented with a golden opportunity to increase sales and develop their business. However, many eCommerce businesses are failing to maximise conversions and realise their true potential. While marketing efforts and expensive campaigns bring in visitors, conversions and sales don’t always rise at the same rate.

UKFast Managing Director Jonathan Bowers uncovers five ways businesses can convert their thinking and reduce cart abandonment, avoid missed opportunities and give a boost to the bottom line.

12:40 – 13:00 dotmailer
Gavin Laugenie, Senior Account Director

“Hitting the mark”
Come along to our session for some email marketing inspiration! We have recently launched our eight ‘Hitting the mark benchmarking’ report where we evaluate 100 retailers’ and their email marketing efforts over the last year. Through this session you will:

– Find out what consumers really think about email
– Gain a detailed understanding of current marketing trends within the retail industry and which retailers are leading from the front in email marketing and eCommerce
– Get practical examples of how retailers are using multichannel to adapt to the needs of the customer
– Collect inspiration for your email marketing that you can employ straight away.

13:00 Lunch
14:00 – 14:20 Magento
Steph Kershaw, Channel Sales Manager

“Magento Case studies – Graze & Oliver Sweeny”

“Transforming Digital Commerce in Food and Fashion”
Graze has used technology to disrupt the snack food industry and become the world’s #1 healthy snack brand. Hear why Graze chose Magento Commerce and how as a result orders are up and costs are down. Understand the power of using customer sales data and insights to transform your business. Need more flexibility for promotions and speed up merchandising? Thinking of re-platforming? Then hear how Oliver Sweeney did just that and saw double digit growth in sales conversion and average order values.

14:30 – 14:50 2J Commerce
Darren Bull, Head of Strategy and UX

“People buy stories, not products”
Everyone today has a story to tell – if you are a brand, people are no longer interested in hearing only your part of your story – they want to be part of it too.

15:00 – 15:20 Monsoon Consulting
Stephen Kenealy, Co-Founder

“Blurred Lines – Context Driven Commerce in B2B”
My talk will highlight the size of the B2B market, the opportunities and advantages for manufacturers, distributors and brands in opening up a digital commerce channel and some key customer context considerations when designing and building a B2B platform.

15:30 Close



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