Our keynote sessions offer you the chance to learn from the North’s key influencers and experts, featuring the latest industry developments through real-world case studies.

Take a look at the programme below for day two with details on each speaker and a synopsis of their talk.

eCSN Market Leaders eCommerce Delivered Innovation & Future of eCommerce


eCommerce Show North Market Leaders

 Time eCommerce Show North Market Leaders Agenda – Sponsored by Mediacom
10:00 – 10:25 Paul Cooper, Managing Director, Mediacom

“Creating Brand Loyalty in a Digital World”
Paul takes a look at how e-commerce businesses generate sustainable business growth, moving from a search environment to creating brand loyal consumers.

10:25 – 10:45 David Lawson, Managing Director, AO.com

“How AO approaches their customer experience”
This is strategic overview of the key principles AO adopt to their customer experience. The talk will discuss a customer centric approach to business and how you can apply to your business.

10:45 – 11:05 Mark Leach, Head of eCommerce, Missguided

“Northerners, why we have a natural talent for eCommerce”
The North has a growing list of top eCommerce businesses, something that comes as no surprise to those of us who live there.

In this presentation I go into the most desirable features of eCommerce professionals, what I’ve learned in my time, and how Missguided maintain a rapid pace in innovation and growth.

11:05 – 11:25 Richard Gibbons, Global eCommerce Director, Kelloggs

“Kellogg’s global approach to setting eCommerce foundations and accelerating growth with eRetailers”
An overview of the Kellogg 3 step global eCommerce strategy, including examples of some of the tactics they deploy in markets to drive growth with retail partners.

11:25 – 11:45 Q&A


eCommerce Delivered

 Time eCommerce Delivered Agenda – Sponsored by Pure360
12:00 – 12:05 Introduction by Pure360
12:05 – 12:25 Jim Cahill, Head of eCommerce Sales Sector, Royal Mail

“Offering our Customers Improved Services Fit for the Future”
The great steps forward in Innovation and improved services by Royal Mail to support eCommerce Customers supply chain and give their customers a great experience.

12:25 – 12:45 Neil McKay, CEO, Endless Gain &
Craig Elwell, Head of eCommerce, Express Gifts

“How to use Biometrics and Psychology to Increase Revenue”
Case study example of how Biometrics and Psychology helped increase revenue on a high volume transactional website.

12:45 – 13:05 Simon Jacobson, SMB lead UK, Microsoft Search Advertising

“Set Yourself up for Seasonal Success with Bing Ads”
Exclusive insights and strategies for successful customer journey mapping from Bing Ads expert Simon Jacobson – to help you drive the results you want this festive season.

13:05 – 13:25 Jonathan Bowers, MD of Enterprise, UKFast

“GDPR Explained”
The eCommerce industry is changing rapidly. Massive increase in the uptake of eCommerce has led to a new generation of associated security threats as businesses become more open, and more complex, through the wonders of technology. With the impending changes to data laws under the General Data Protection Regulation (GDPR), eCommerce businesses must address the way they process and secure the customer data they hold or risk huge fines and massive reputational damage.

What are the current security challenges eCommerce businesses face and what developments can we predict for the future? Join a panel of GDPR and security experts – including specialists in legal, compliance, cybersecurity and marketing consent – to hear how your eCommerce business can avoid cyber-attacks and potential fines under GDPR.

With the GDPR compliance deadline just eight months away, now is the time to act. Don’t leave your company’s future to chance.

13:25 Q&A


Innovation & Future of eCommerce

Time Innovation & Future of eCommerce Agenda – Sponsored by Sitecore
14:00 – 14:05 Introduction by Paul Fennemore, Digital Transformation Consultant, Sitecore
14:05 – 14:25 Kristal Ireland, eCommerce and Retail, Virgin Trains East Coast

“Rise of the Machines”
How brands can maintain authenticity and customer loyalty in the age of automation.

14:25 – 14:45 Philip Driver, Head of eCommerce EMEA, Canon Europe

“Building Digital Agility into eCommerce Teams”
A recent Harvard business review article described “adaptability as the new competitive advantage”. The speed of change for businesses has never been greater and eCommerce is on the front line. Companies that can meet this challenge to use data and technology to both understand and serve their customers better will win more orders and retain more customers. Philip Driver, Head of eCommerce explains how Canon are meeting this challenge.

14:45 – 15:05 Zak Edwards, Managing Director, Prezzybox

“Don’t be Awesome! Just be alright at everything!”
Zak takes us on a journey through the evolution of Prezzybox; from the early days when Digital Marketing was a dark art that no one really understood, with no rules, guidelines or authorities – a time when Zak was, in his own words, “Winging it” as a “Jack of all trades” marketer, to the present day where Prezzybox is managing 5000+ orders a day round the World and partnering with some massive brands.

15:05 – 15:25 Paul Fennemore, Digital Transformation Consultant, Sitecore

“The Customer Experience Reinvented”
Customer experience expectations have never been higher. We live in a ‘now society’ where consumers expect to get what they want in the moment. Therefore, organisations need to think about how they systemically orchestrate and manage customer journeys with every intention of satisfying this wave consumer immediacy.

In this presentation, you will learn:
1. How to reinvent the way you manage customer experiences
2. How to quench that consumer appetite for immediacy
3. Content: how to make it dynamic, personal and relevant in the moment

15:25 – 15:45 Q&A



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