Our keynote sessions offer you the chance to learn from the North’s key influencers and experts, featuring the latest industry developments through real-world case studies.

Take a look at the programme below for day one with details on each speaker and a synopsis of their talk.

eCSN Market Leaders Marketing Why eCommerce is Everyone’s Business


eCommerce Show North Market Leaders

 Time eCommerce Show North Market Leaders Agenda
 10:00 – 10:05 Introduction
 10:05 – 10:25 Announcement Coming Soon.
 10:25 – 10:45 David Pert, Head of eCommerce, DW Sports

“Evolving eCommerce, one omni-channel step at a time”
DW Fitness First are in the middle of an omi-channel evolution. This talk will share their step by step approach to driving omni-channel eCommerce and some key takeaways which any business could apply to their own omni-channel journey.

 10:45 – 11:05 Ross Matthews, Chief Marketing Officer, icelolly.com

“Our Journey from Analogue to Digital”
The presentation will cover the story of icelolly.com from concept to market maturity and our nearing re-definition into a new dot-com. Following a summary overview, I’d like to cover the period 2015-2018 to highlight what we’ve changed, why and the success/results we’re seeing.

 11:05 – 11:25 Sebastian Dubois, Head of User Experience, Park Group

“Park’s journey of digital transformation – The X Factor”
This is the story of Park’s digital journey and will highlight some of the key eCommerce learnings discovered along the way as the business continually optimises digital journeys for our customer’s past, present and future needs.

Park Group plc is the UK’s leading gift card, gift voucher and Christmas Savings business and are celebrating 50 years since they started in 1967. Today eCommerce accounts for 90% of their £400m+ turnover and the entire business is proud of the way digital transformation has been embraced and every customer experience is continually measured, tested and improved to deliver healthy growth year-on-year.

The Park Christmas Savings app and website – getpark.co.uk – allows customers to shop online, select gifts from a huge catalogue, and set themselves a savings target. Return visits remain high all year-long as we become the online financial Fit Bit for our savers, supporting them on their journey towards a perfect Christmas. All of Park’s online businesses revolve around a core product – Love2shop – one of the first multi-retailer gift vouchers / gift cards in the UK, which is supported by an online card management site – love2shop.co.uk – offering users a suite of tools for managing their products online alongside a varied catalogue of gift cards / vouchers, discounts, offers and e-codes. Park Group’s journey of digital transformation has been fuelled by the continual learnings from highstreetvouchers.com – an early digital disruptor which began way back in 1999 and has grown to become the UK’s leading gift card and voucher eCommerce site.

 11:25 – 11:45 Q&A


Marketing

 Time Marketing Agenda – Sponsored by Finch
 12:00 – 12:05 Introduction by Finch
 12:05 – 12:25 Bjorn Espenes, CEO, Finch

“How technology is fixing a broken PPC industry”

 12:25 – 12:45 Ann Payne, Agency Development Manager, Google

“How attribution models are changing the business outcome”

 12:45 – 13:05 Simon Jacobsen, SMB lead UK, Microsoft Search Advertising

“Machine learning and its applications for online advertisers”

 13:05 – 13:25 Vincent Karachira, SVP Rakuten Marketing EU

“Machine learning, attribution and re-marketing”

 13:25 – 13:45 Q&A


MEC

 Time Why eCommerce is Everyone’s Business Agenda – Sponsored by MEC
 14:00 – 14:15 Mudit Jaju, Head of MEC Commerce, MEC

Introduction & Scene Setting – The Inescapable Impact of eCommerce

 14:15 – 14:55 Fireside Chat – Harnessing the Power of eCommerce – A Client’s View

Lead Speaker: Joanna Parnell, Managing Partner, MEC
Steve Seddon, Shearings
Kristina McGuirk, UK Fast
Adam Moran, Swinton
James Poole, MBNA
Rosie Moth, Telux

 14:55 – 15:35 Panel Discussion – Solving Problems with eCommerce Innovation

Lead Speaker: Sarah Salter, Innovation Director, MEC Tonic
Ravi Lal, Opearlo
Alp Ocal, Alegra Digital

 15:35 – 15:50 Mudit Jaju, Head of MEC Commerce, MEC

Conclusions – Reasons to be Optimistic & Where Next?



REGISTER NOW