Our keynote sessions offer you the chance to learn from the North’s key influencers and experts, featuring the latest industry developments through real-world case studies.
Take a look at the programme below for day one with details on each speaker and a synopsis of their talk.

eCSN Market Leaders Marketing Why eCommerce is Everyone’s Business

eCommerce Show North Market Leaders

 Time eCommerce Show North Market Leaders Agenda – Sponsored by Microsoft Bing
 10:00 – 10:05 Introduction by Adela Popilkova, Search Account Executive, Bing
 10:05 – 10:25 Lawrence Jones MBE, CEO, UKFast

“A welcome from UKFast CEO Lawrence Jones MBE”
UKFast is proud to sponsor the inaugural eCommerce Show North and CEO Lawrence Jones MBE opens the show sharing experiences and lessons learned from 18 years at the heart of the northern digital economy. A passionate advocate of customer service and digital entrepreneurialism, Lawrence takes huge pride in supporting the northern technology ecosystem. As founder and CEO of hosting and colocation firm UKFast, Lawrence understands what it takes to look after the internet fortunes of some of the world’s biggest brands. He has helped thousands of satisfied customers to accelerate their eCommerce offering.
Lawrence also has a history of promoting security in digital business and in 2015 he was awarded an MBE by the Queen for his outstanding contribution to the digital economy. His cybersecurity firm Secarma employs more than 50 ethical hackers and is a trailblazer in its field, supporting global, blue chip clients.

 10:25 – 10:45 David Pert, Head of eCommerce, DW Fitness First

“Evolving eCommerce, one omni-channel step at a time”
DW Fitness First are in the middle of an omni-channel evolution. This talk will share their step by step approach to driving omni-channel eCommerce and some key takeaways which any business could apply to their own omni-channel journey.

 10:45 – 11:05 Ross Matthews, Chief Marketing Officer, icelolly.com

“Our Journey from Analogue to Digital”
The presentation will cover the story of icelolly.com from concept to market maturity and our nearing re-definition into a new dot-com. Following a summary overview, I’d like to cover the period 2015-2018 to highlight what we’ve changed, why and the success/results we’re seeing.

 11:05 – 11:25 Sebastian Dubois, Head of User Experience, Park Group

“Park’s journey of digital transformation – The X Factor”
This is the story of Park’s digital journey and will highlight some of the key eCommerce learnings discovered along the way as the business continually optimises digital journeys for our customer’s past, present and future needs.

Park Group plc is the UK’s leading gift card, gift voucher and Christmas Savings business and are celebrating 50 years since they started in 1967. Today eCommerce accounts for 90% of their £400m+ turnover and the entire business is proud of the way digital transformation has been embraced and every customer experience is continually measured, tested and improved to deliver healthy growth year-on-year.

The Park Christmas Savings app and website – getpark.co.uk – allows customers to shop online, select gifts from a huge catalogue, and set themselves a savings target. Return visits remain high all year-long as we become the online financial Fit Bit for our savers, supporting them on their journey towards a perfect Christmas. All of Park’s online businesses revolve around a core product – Love2shop – one of the first multi-retailer gift vouchers / gift cards in the UK, which is supported by an online card management site – love2shop.co.uk – offering users a suite of tools for managing their products online alongside a varied catalogue of gift cards / vouchers, discounts, offers and e-codes. Park Group’s journey of digital transformation has been fuelled by the continual learnings from highstreetvouchers.com – an early digital disruptor which began way back in 1999 and has grown to become the UK’s leading gift card and voucher eCommerce site.

 11:25 – 11:45 Q&A

 

Marketing

 Time Marketing Agenda – Sponsored by Finch
 12:00 – 12:25 Bjorn Espenes, CEO, Finch

“How technology is fixing a broken PPC industry”

 12:25 – 12:45 Ann Payne, Agency Development Manager, Google

“Pivoting from Conversions to Customers”
Aligning marketing metrics to business outcomes is fundamental to rethinking measurement in today’s customer-driven market.

 12:45 – 13:05 Richard Robinson, VP CA Commercial, Cambridge Analytica

“How Big Data and Psychographics are Changing Marketing”
The impact of data-driven marketing has never been in sharper focus.

Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects bringing the panacea of the ‘right message to the right person at the right time’ within reach.

 13:05 – 13:25 Dave Chaffey, Co-founder & Content Director, SmartInsights.com

“eCommerce Marketing Trends for 2018”
Join Dave Chaffey, author or Digital Business and eCommerce management and co-founder of digital marketing advice site SmartInsights.com to learn about the hottest trends in marketing retail sites and other transactional ecommerce businesses. Dave will show examples of the latest techniques including your options for applying Artificial Intelligence to eCommerce.

 13:25 – 13:45 Q&A

 

Why eCommerce is Everyone’s Business

 Time Why eCommerce is Everyone’s Business Agenda – Sponsored by MEC
 14:00 – 14:15 Mudit Jaju, Head of MEC Commerce, MEC

Introduction & Scene Setting – The Inescapable Impact of eCommerce

 14:15 – 14:55 Fireside Chat – Harnessing the Power of eCommerce – A Client’s View

Lead Speaker: Joanna Parnell, Managing Partner, MEC
Steve Seddon, Shearings
Kristina McGuirk, UKFast
Anthony Morrow, evestor
James Poole, MBNA

 14:55 – 15:35 Panel Discussion – Solving Problems with eCommerce Innovation

Lead Speaker: Sarah Salter, Innovation Director, MEC Tonic
Ravi Lal, Opearlo
Rosie Moth, Telux
Alp Ocal, Alegra Digital

 15:35 – 15:50 Mudit Jaju, Head of MEC Commerce, MEC

Conclusions – Reasons to be Optimistic & Where Next?

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