Take a look at the programme below for day one with details on each speaker and a synopsis of their talk.
eCommerce Show North Market Leaders
|Time||eCommerce Show North Market Leaders Agenda – Sponsored by Microsoft Bing|
|10:00 – 10:05||Introduction by Adela Popilkova, Search Account Executive, Bing|
|10:05 – 10:25||Lawrence Jones MBE, CEO, UKFast
“A welcome from UKFast CEO Lawrence Jones MBE”
|10:25 – 10:45||David Pert, Head of eCommerce, DW Fitness First
“Evolving eCommerce, one omni-channel step at a time”
|10:45 – 11:05||Ross Matthews, Chief Marketing Officer, icelolly.com
“Our Journey from Analogue to Digital”
|11:05 – 11:25||Sebastian Dubois, Head of User Experience, Park Group
“Park’s journey of digital transformation – The X Factor”
Park Group plc is the UK’s leading gift card, gift voucher and Christmas Savings business and are celebrating 50 years since they started in 1967. Today eCommerce accounts for 90% of their £400m+ turnover and the entire business is proud of the way digital transformation has been embraced and every customer experience is continually measured, tested and improved to deliver healthy growth year-on-year.
The Park Christmas Savings app and website – getpark.co.uk – allows customers to shop online, select gifts from a huge catalogue, and set themselves a savings target. Return visits remain high all year-long as we become the online financial Fit Bit for our savers, supporting them on their journey towards a perfect Christmas. All of Park’s online businesses revolve around a core product – Love2shop – one of the first multi-retailer gift vouchers / gift cards in the UK, which is supported by an online card management site – love2shop.co.uk – offering users a suite of tools for managing their products online alongside a varied catalogue of gift cards / vouchers, discounts, offers and e-codes. Park Group’s journey of digital transformation has been fuelled by the continual learnings from highstreetvouchers.com – an early digital disruptor which began way back in 1999 and has grown to become the UK’s leading gift card and voucher eCommerce site.
|11:25 – 11:45||Q&A|
|Time||Marketing Agenda – Sponsored by Finch|
|12:00 – 12:25||Bjorn Espenes, CEO, Finch
“How technology is fixing a broken PPC industry”
|12:25 – 12:45||Ann Payne, Agency Development Manager, Google
“Pivoting from Conversions to Customers”
|12:45 – 13:05||Richard Robinson, VP CA Commercial, Cambridge Analytica
“How Big Data and Psychographics are Changing Marketing”
Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects bringing the panacea of the ‘right message to the right person at the right time’ within reach.
|13:05 – 13:25||Dave Chaffey, Co-founder & Content Director, SmartInsights.com
“eCommerce Marketing Trends for 2018”
|13:25 – 13:45||Q&A|
Why eCommerce is Everyone’s Business
|Time||Why eCommerce is Everyone’s Business Agenda – Sponsored by MEC|
|14:00 – 14:15||Mudit Jaju, Head of MEC Commerce, MEC
Introduction & Scene Setting – The Inescapable Impact of eCommerce
|14:15 – 14:55||Fireside Chat – Harnessing the Power of eCommerce – A Client’s View
Lead Speaker: Joanna Parnell, Managing Partner, MEC
|14:55 – 15:35||Panel Discussion – Solving Problems with eCommerce Innovation
Lead Speaker: Sarah Salter, Innovation Director, MEC Tonic
|15:35 – 15:50||Mudit Jaju, Head of MEC Commerce, MEC
Conclusions – Reasons to be Optimistic & Where Next?