Peoplevox, Pimberly, The Filter and More

This week, our event partners have shared their latest news, updates and insights for our eCommerce Matters series.
Best Response Media share strategy ideas to help improve your CRO, FHL’s MD gives his predictions for the next decade of tech, Peoplevox share the benefits of technology partnerships, The Filter pick apart some eCommerce jargon and Pimberly explain why PIM is the key to eCommerce success.

Best Response Media

Effective Conversion Rate Optimisation (CRO) is about making the signup/purchase process as seamless as possible without compromising your brand or service. Best Response Media have put together some strategy ideas to help you get the most out of your CRO. You can read more, here.


Andrew Peddie, Managing Director of FHL – which is celebrating its 10-year anniversary this year – gives his predictions about what business systems will look like in 2027. You can read more, here.


The right partnerships make perfect sense and technology partnering is becoming more and more popular within the tech industry. Peoplevox have shared an article explaining the benefits of technology partnerships. You can read more, here.

The Filter

The Filter pick apart some eCommerce jargon as part of their “Buzzword Busting” blog series. In this article, they explain what is meant by “Customer Centricity.” You can read more, here.


Why PIM is the key to your eCommerce success. Pimberly believe that the key to creating a great customer experience is providing the right information for the right customers, exactly when they need it. For companies handling large amounts of product data, PIM is ideally placed to help. You can read more, here.