The Fashion Network Theatre, sponsored by Intelligent Reach featured panel sessions focussed around influencer marketing.

Take a look at the 2018 programme below with details on each speaker and a synopsis of their talk.

Day One Agenda Day Two Agenda

 

Day One

Time Day One Agenda
10:40 – 11:00 Samiksha Bhasin, Head of Customer Success & Performance, Intelligent Reach
“Offsite Experimentation: The Science Behind Product Visibility”
11:00 – 12:00 PANEL 2: Assets for Social
Panelists include:
– Emma Campbell, What Emma Did
– Katrina Urwin, eCommerce Manager, Lo-Dough Ltd.
– Adam D Barker, Director, Video Ink Ltd
– George MacGill, Innovation Lead, mediachain.co
– Byron Evans, Freelance Content Production Consultant

This discussion will look at what content works best on which platforms, how best to generate these and how often you should post it.

12:00 – 13:00 PANEL 2: Campaign Strategies
Panelists include:
– Emma Campbell, What Emma Did
– Madeleine Loucopoulous, M Model Management
– Fatime Gashi, Head of Social, M Model Management & Miss Manchester
– Matt Brown, digitalmediateam.co.uk

This discussion will take a strategic look at how to develop & design an influencer campaign for your brand, looking at what to share, when, with whom and how best to structure it.

12:45 – 13:00 Ben Young, Commercial Manager, The Digital Media Team
“Paid for V Influencer Marketing, what do the stats say?”
14:00 – 15:00 END OF DAY DISCUSSION: Is your Influencer Marketing Ethical?

Byron Evans in conversation with: Tom Peters, Head of Influencer Talent and Fatime Gashi, Head of Social, M Model Management & Former Miss Manchester

With prevalent issues amongst influencers such as positive body image, mental health and bullying/trolling, this panel will discuss how you can ensure you are sending out the right message for your brand by working with credible partners, sending out positive messages and making sure you don’t attract any negative attention.

 

Day Two

Time Day Two Agenda
10:20 – 11:20 PANEL 4: Investing in Influencers
Panelists include:
– Lucy Lendrem, Head of Talent UK, Gleam Futures
– Mark Dandy, Co-Founder, Bee Influence
– Kris Donnelly, PR Manager, brandedlab

Here we take a look at the ‘nuts and bolts’ aspects of putting together an influencer marketing campaign with an eye on what you should be spending, how to spend it, with whom and what your ROI expectations should be.

11:20 – 11:40 Samiksha Bhasin, Head of Customer Success & Performance, Intelligent Reach
“Offsite Experimentation: The Science Behind Product Visibility”
12:00 – 13:00 PANEL 5: Has the Influencer Bubble Burst?
Panelists include:
– Toya Douglas, Co-founder & Creative Director, NewAgeRebel
– Mirror Image Style
– Mark Dandy, Co-founder, Bee Influence

In this discussion, we will look at what the future holds for influencer marketing, the influencers themselves, the wider media marketing landscape and whether the bubble has burst for this important
marketing channel.

14:00 – 15:00 THE BIG DEBATE! Is Instagram getting too powerful?
Panelists include:
– Lucy Lendrem, Head of Talent UK, Gleam Futures
– Kris Donnelly, PR Manager, brandedlab
– Josh Cook, Founder, Adanola
– Toya Douglas, Co-founder & Creative Director, NewAgeRebel

An open discussion between our panellists with audience participation, we look at whether Instagram is getting too powerful, how this will affect brands and what you can do to stop being too dependent on one communication channel.