This discussion will look at what content works best on which platforms, how best to generate these and how often you should post it.

This discussion will take a strategic look at how to develop & design an influencer campaign for your brand, looking at what to share, when, with whom and how best to structure it.

Byron Evans in conversation with: Tom Peters, Head of Influencer Talent and Fatime Gashi, Head of Social, M Model Management & Former Miss Manchester

With prevalent issues amongst influencers such as positive body image, mental health and bullying/trolling, this panel will discuss how you can ensure you are sending out the right message for your brand by working with credible partners, sending out positive messages and making sure you don’t attract any negative attention.

Here we take a look at the ‘nuts and bolts’ aspects of putting together an influencer marketing campaign with an eye on what you should be spending, how to spend it, with whom and what your ROI expectations should be.

In this discussion, we will look at what the future holds for influencer marketing, the influencers themselves, the wider media marketing landscape and whether the bubble has burst for this important
marketing channel.

An open discussion between our panellists with audience participation, we look at whether Instagram is getting too powerful, how this will affect brands and what you can do to stop being too dependent on one communication channel.