The 2018 keynote sessions offered delegates the chance to learn from the North’s key influencers and experts, and featured the latest industry developments through real-world case studies.
Take a look at the last year’s programme below for day two with details on each speaker and the synopsis of their talk.
Northern eCommerce Brands
|Time||Northern eCommerce Brands Agenda|
|10:30 – 10:50||Ryan Cheyne, People Director, Booking.com
“Making Manchester home: Why Booking.com is investing £100m in a new campus for its 1,500 colleagues”
In the summer, the ground transportation division of Booking.com announced it would consolidate its 1,500 employees in a new global headquarters at Manchester Goods Yard at Enterprise City in the St John’s Quarter.
The move represents a £100m investment by the business, which is owned by New York-listed Booking Holdings, to ensure the campus is future-proof and helps to attract global talent.
Here, Ryan Cheyne of Booking.com will outline the group’s journey towards the landmark investment. He will explain Booking.com’s role in Manchester’s tech ecosystem and why the design of the new office is key to ensuring the business hires the best tech talent for its specialist roles.
|10:50 – 11:10||Dan Cluderay, Founder, Approved Foods
“Approved Foods: From a market stall to international online seller, the challenge of understanding what the customer wants and developing our own AI tech.”
|11:10 – 11:30||Michael Boyle, Head of Digital, Maniere De Voir
“Manière De Voir: Digital Marketing Transformation & Customer Satisfaction”
Michael Boyle, Head of Digital Marketing, presents “Digital Transformation & Customer Satisfaction”. Manière De Voir have been climbing the ranks of The Prolific North Top 100 eCommerce Companies, Michael explains the challenges and learnings the team have overcome within the digital marketing department and the wider business – and how they plan to continue their climb to the top.
|11:45 – 12:05||Nick Glynne, Managing Director, Buy It Direct
“Strategies to counter the threat to UK online retailers from Amazon and other market places”
|12:05 – 12:25||Fergus Campbell, Head of Communications & Marketing, Gumtree
“Gumtree at 18 – Creating reputational reappraisal, and telling the positive story of classifieds”
Gumtree is the UK’s leading classifieds platform, and while it continues to be the best place to buy, sell or trade in a multitude of sectors – from For Sale and Motors to Jobs and Services – it sometimes faces misunderstanding and misrepresentation from media and consumers alike. This session will show how Gumtree has moved on to the front foot in terms of engaging with its publics, and show why each month over a third of the internet-using population of the UK are proud to have #GotItOnGumtree.
|12:25 – 12:45||Theodore Hettich, CSO, Fruugo.com
“Fruugo’s continued growth/rise as a Northern UK Company”
● Uncover invaluable insights by monitoring user behaviour
Fruugo is a rapidly growing global marketplace enabling individual retailers to gain new customers from around the world. Fruugo’s marketplace is available to shoppers in 32 countries, in 17 languages and 22 currencies. The marketplace is growing at over 141% per year on average and now offers international shoppers millions of products and thousands of brands from retailers worldwide.
|12:45 – 13:05||CJ Rosenbaum, Founder, Amazon Lawyers
“eCommerce to US Consumers means Amazon.com”
Avoiding Amazon Account Suspensions, Recouping Your Ability to Sell if you have any Problems on Amazon & Protecting Your Brand on Amazon.com
|13:20 – 13:40||Grant Kemp, Analytics Specialist & Technical SEO, Photobox
“Help your teams to reach their potential with Google Analytics”
Don’t worry if you aren’t a data fan. Grant likes to present analytics from a completely different perspective, by making it fun and interesting. Having worked in data roles both agency and client side, he will take you through a journey around Google Analytics reports including Enhanced Commerce and help shed light on how it can help your teams to drive your business harder and faster.
|13:40 – 14:00||Beatriz Pardo, Head of Marketing, Bathroomtakeaway
“The journey behind a considered purchase”
Bathrooms are not an everyday purchase and it takes a lot of thinking, planning and researching before you find your dream bathroom. How to speed it up understanding the customer needs with the right message in the right channel.
|14:00 – 14:20||Liam Howley, Group Marketing Director, Music Magpie
“Evolve or Die: Introducing musicMagpie V2”
What happens when your business model gets disrupted by giants like Spotify and Netflix? Liam’s talk will share insight from musicMagpie’s journey from a CD, DVD and Game trader to the UK’s leading Phone & Tech re-commerce business.
|14:20 – 14:40||James Barley, Head of UX Research, Autotrader
“Innovating the automotive market through UX and experimentation”
Auto Trader is the UK’s largest automotive market place, and has retained this position by innovating and disrupting the industry, including itself. James’ talk will share some of the lessons learned from this, and how a focus on UX and experimentation is helping the brand’s strategy moving forward into a time of uncertainty and unknowns for the motor industry.”