The Insights Theatre featured some of the North’s leading eCommerce businesses.

Take a look at the 2018 programme below with details on each speaker and a synopsis of their talk.

Day One Agenda Day Two Agenda

 

Day One

Time Day One Agenda
10:20 – 10:40 Tom Wittlin, Digital Creative Director, Two Jay
“BRANDS BECOME HEROES”

A look at how brand communications with customers have evolved from old fashioned, fear-based advertising up to the modern-day where in many cases, what a brand says is becoming irrelevant. Today, what a brand stands for and the action it takes in line with that is what matters to people more than a clever slogan or an attention grabbing advert.

10:40 – 11:00 Liam Patterson, CEO, Bidnamic
11:00 – 11:20 Will Roberts, Managing Director, WebBox Digital
“Don’t miss this! Using Paid Channels to Maximise Sales”

Will, the founder of WebBox, will be talking about how to get the most out of paid media. Will has a no-nonsense approach to digital marketing that materialises an ROI. You are guaranteed to learn something in this talk! WebBox are paid media and website experts based in Cardiff, Wales.

11:20 – 11:40 Greg Greenberger, International Channel Manager, Spryker Systems GmbH
11:40 – 12:00 Peter Jennings, Pre-sales Consultant, Pimberly
“How to improve product experience to accelerate growth and set yourself up for the customer demands of tomorrow”

The eCommerce landscape is changing all the time with new trends and innovations taking customer experience to the next level. Product information lies at the heart of your buyer journey and to stay ahead of your competitors you need to offer an improved and consistent product experience across new and diverse channels. This presentation will outline the key trends that are driving this changing landscape and provide practical steps you can take now in order to take.

12:20 – 12:40 Imran Farooq, CEO, MMClearning
“Do you have the right blend of skills for prosperity in an eCommerce world? You’re either remarkable, or invisible”

In the past, employers were the main drivers to help identify skills gaps, investigate training options available and push staff to take different courses. This is still true to an extent, but with the fast-paced changes in the eCommerce world and the widening variety of skills required to be an effective marketer, the responsibility is more on individuals to take ownership of the learning journey.

This session will provide the key questions to ask yourself, to help you:
– Understand the different paths and the evolving roles in eCommerce
– Map out short-term and long-term goals
– Analyse against the 25 top digital marketing skills
– Identify the strengths that could help generate more income
– Implement models to become more productive

12:40 – 13:00 Chloë Thomas, eCommerce Marketing Problem Solver
“3 Simple Ways to Maximise the Impact of your Marketing”

Internationally renowned eCommerce Marketing Problem Solver Chloe Thomas will take you through 3 simple ways to make the most of your marketing budget and efforts. These are concepts that can be adopted by all sizes of eCommerce business, and always produce a positive result. Including case studies, and how to make the most exciting new marketing methods work for you. This session will give you lots of ways to quickly improve your marketing results.

14:00 – 14:20 Andy Whyte, Head of Sales, POQ
“The Future of Mobile is App: Why a PWA strategy isn’t the answer”
14:20 – 14:40 DMA

 

Day Two

Time Day Two Agenda
10:20 – 10:40 Chris Rowett, Performance Director, Journey Further
“Supercharging Google Shopping”

Build, enhance and optimise. From building powerful feeds to advanced analysis techniques and the latest tech, join Chris to learn the 3 steps to supercharging your Google Shopping campaigns.

10:40 – 11:00 Neil Kuschel, CEO Europe, Global-e
“Taking your company global: a simple and effective approach to international expansion”

With more than 1.8 billion online shoppers worldwide, and 50% buying cross-border, there is an enormous opportunity for eCommerce retailers to expand internationally. However, many cross-border barriers prevent merchants from fully capitalising on the international potential. Join our session to hear how online retailers of any size can experience global growth and maximise international revenues in a cost-effective and risk-free manner by deeply localising the shopping experience on their current website.

11:00 – 11:20 Antony Hoyland, Enterprise Sales Director, Visualsoft
“The High Street is Dead, Long Live the High Street”

As an increasing number of retail giants close the doors to their physical stores and turn their backs to the high street, now has never been a better time for retailers to ride the digital wave, embrace the revolution and storm ahead of competition. Join Visualsoft for a discussion on how you can adapt and thrive in the changing landscape of retail, with a revolutionary new model that removes the barriers to growing your business online.

11:20 – 11:40 Jonathan Bowers, MD of Enterprise, UKFast
“How to Supercharge Your Customer Service Strategy”

When it comes to customer engagement, speed is everything. Whether it’s delivering services instantaneously or providing round-the-clock support, being fast and being available is critical to your success.

For UKFast, a vibrant company culture and continuous professional development creates a happy team, which in turn leads to happy clients. Innovation and technology ensure speed is always at the forefront of service delivery, and a shared enthusiasm for setting the highest possible standards mean UKFast is able to deliver world-class support, fast, every time.

The ethos of going above and beyond for customers is transferable to any sector. Learn the key lessons from UKFast’s 19-year journey to attaining the hosting industry’s highest NPS score – used to measure customer service.

11:40 – 12:00 Colin Neil, SVP Business Development, Adyen
“Breaking the Payments Barrier – Unifying eCommerce across Borders & Channels”

Colin will look at the changing retail landscape and the challenges faced by retail, and how Adyen helps to overcome those challenges.

12:20 – 12:40 Robin Lewis, Strategic Partnerships Manager, UK & IE, Kelkoo Group
“eCommerce and the death of the high street”

House of Fraser and John Lewis have seen their sales profits fall during the past quarter… is this the end of high street shopping? At Kelkoo Group, we believe that eCommerce spells the future for much-loved UK brands, while continuing to provide consumers with a varied and dynamic marketplace, with access to varied and fair pricing.

14:00 – 14:20 James Brockbank, Managing Director & Founder, Digitaloft
“Practical Solutions To Common eCommerce SEO Mistakes”

In this session, Digitaloft’s James Brockbank will highlight the most common eCommerce SEO mistakes he’s seen over the past 12 months and provide practical, actionable solutions alongside demonstrating real results from resolving these exact issues.

14:40 – 15:00 Monica Tailor, Head of Digital, McCann Manchester
“Digital Disrupters in Marketing”
15:00 – 15:20 John Cave, Co-founder & Director, Shoptimised
“Product Feed Optimisation”

From simple to advanced, we will discuss how to optimise your product feeds to improve both the quality and quantity of your Google Shopping traffic.

15:20 – 15:40 Flavio Velasquez, UK Country Manager, Quarticon
“AI eCommerce tools insights that can help online retailers to compete and survive”

Online retailers compete for similar audiences. These audiences expect for products to be personalized to them. We will explore different tools that help buyers to discover products, increasing AOV, sales and conversion rate uplift.