UKFast, Exact Abacus and Business Growth Hub

Find the latest eCommerce news and updates from the sector’s thought leaders in our ‘eCommerce Matters’ series. Exact Abacus shares 5 top reasons why your visitors are not converting into customers, UKFast give their advice for decreasing UX Friction and making a customer’s purchasing journey as smooth as possible and Business Growth Hub asked Peter Marshall, CMO at Add People to share his tips for business owners looking to understand PPC and SEO.

Exact Abacus

It is important to remember that every missed opportunity to a conversion is a lost sale that you may never be able to recover. If your website isn’t converting as well as you believe it should, it’s vital that you take actions to rectify these issues. Exact Abacus have set out to help you get to the root of the problems you may be experiencing with 5 of the top conversion killers that are stopping your visitors converting into customers. Read more, here.


UX Friction confuses customers, leads to abandoned carts and lost trust. That’s why it’s so important to make the entire customer journey as frictionless as possible. UKFast give their advice to ensure that from the moment a customer searches for your business to the customer becoming a brand advocate, the journey is as smooth as possible. Read more, here.

Business Growth Hub

Investing in digital marketing will help you increase your online visibility and in turn increase your web traffic and sales. One of the most effective types of digital marketing is being listed in online searches, with PPC and SEO as the main routes to choose. Peter Marshall, CMO at Add People shares his tips for business owners looking to understand PPC and SEO. You can read more, here.