This week, our eCommerce Matters series shares the latest news and advice from our exhibition partners. Mediacom ask some of the advertising industry’s biggest players what they would change about their industry, Dotmailer share a few tips that’ll help you get your customers to open, and act on, your emails, PRWD share 10 useful tips for using DevTools and Pure360 explore a variety of tactics you can use to give your re-engagement emails a winning edge.
It is important to measure email success not just with the number of opened emails, but the number of opened emails that then result in some kind o action: a sale or a lead. In this article, Dotmailer share a few tips that’ll help you open your mind to new and exciting ways to get your customers to open, and act on, your emails. Read more, here.
Earning new customers tend to be more expensive than retaining existing ones, therefore sending re-engagement emails to reactivate lapsed customers is a no-brainer. Pure360 put together this article exploring a variety of tactics you can use to give your re-engagement emails a winning edge. You can read more, here.